One of the biggest budget crunchers for most businesses is travel. But sometimes, there is no substitute for a face-to-face conversation.
But then again, maybe there is.
Cisco's Telepresence is technology that takes video conferencing to a whole new level. You can check it out in the video below.
Why am I telling you this? Well, first because you can access this technology by the hour. I was able to find five re-sellers in Des Moines, so I am pretty sure you'll be able to find at least one in your neck of the woods. For many organizations, this might be a very attractive and cost sensitive solution.
And…Cisco, in this social media age, is holding a contest. You create a video telling Cisco why you'd benefit from having access to Telepresence. You can win $3,000 and 5 free hours of access.
You can view the contest's webpage by clicking here. Check out some of the videos. People aren't doing anything overly high-tech. But boy are they giving Cisco some smart sales messages. (If you enter, let me know and we'll share your video with the blog readers!)
Don't dismiss this as a "big company" tactic. You could do the exact same thing. Here are the benefits:
- Very shareable…note how Cisco is letting people rate the videos. Now if you entered, wouldn't you tell your friends to go vote for yours?
- Introduces a whole lot of people to your product/service
- Creates a want for your product that probably was unrealized before the contest
- It's like a mini focus group. Listen carefully for sales nuggets and ideas
There certainly are other perks to this sort of a contest. What benefits do you see?