Misspelling sez something about your business

It's tough these days to name a business.  You want your business to stand out, you want a URL that is memorable (if you can find one!) and you need a name that your competitors haven't already taken.

All very true. 

Sadly, many business owners think they're being clever when they opt to misspell a word  — like when someone substitute a K for a C or Q, Or an F for a Ph.

The connotation?  Imitation.  Cheap.  Low quality.  

So unless that's what you're going for — keep trying.