Confused stock boy…or brilliant product placement?

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So simple…and yet so smart. 

Check out where BBDO got grocery stores to stock Campbell Soup's Chicken Noodle soup.

Sometimes you don't have to spend millions on a campaign.  You just have to ask a different question.

In this case:

"Would you be willing to stock some soup in your cold meds aisle?"

Smart, smart, smart.

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