Turn your sales letters into workhorses!

Proposal_cover Neil Sawers, a 25+ year corporate writing veteran can show you how.  In his new book, How to Write Proposals, Sales Letters and Reports, he spells it out in easy to understand, follow and learn examples and guidelines.

But don't take my word for it.  Listen to what the Midwest Book Review (one of the most respected reviewers out there) had to say:

"Examples, recommendations of common tools to organize one’s thoughts, and a sprinkling of solid business advice fill out this superb, easy-to-use guidebook recommended for business writers of all skill and experience levels."

If you buy the book by end of the day on Saturday the 14th, you'll only pay $10.37 AND you will get a bunch of bonus gifts.  (click here to read about the special promotion and buy your copy!)

But wait….I have five copies to give away.  I will draw for the winners Friday morning, so you'll still have plenty of time to buy a copy if you're not a winner.

To be eligible for the drawing, just leave a comment on this post!

Go forth and write well!

Update:  The five winners are:  Copywriting Maven, Director Tom, Larson Bennett, Kathleen the savvy VA and Erica! 

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28 comments on “Turn your sales letters into workhorses!

  1. Hi Drew!

    This is a fabulous. Proposals can easily eat up many hours of our time. I’m betting this book can save everyone tons of time by simplifying and clarifying the process.

    Thanks for the give-away!

  2. Jimmy Stegall says:

    Sales letters have always been a great mechanism for me – I look forward to reviewing Neil’s thoughts

  3. Anything that can stream my mundane is something I’ve a powerful hankering for … pick me!

  4. Gail says:

    As a marketing consultant just starting a business a year ago I think that there is a great need for a book like yours. Would love a copy!

  5. Steve says:

    Newbie entreprenuer would greatly appreciate a copy. Thanks!

  6. Karin H says:

    Hi Drew
    (You do dispatch across the big pond, don’t you ;-))

    Sales letters are conversations on paper – but how to portrait the missing body language in your words is where IMHO tips and advice from the experts come in.

    Karin H. (Keep It Simple Sweetheart, specially in business)

  7. elaine says:

    Drew – you always provide great resources on your posts so I will definitely take a look at this. I write so many proposals for business development initiatives and I am looking for new thinking as to how to stand out. Thanks for sharing this resource.


  8. Kevin Eisenmann says:

    Hi Drew – thanks for the giveaway. In either case, I plan on getting this book. I manage corporate relations at a nonprofit and am always struggling with format of sponsorship reports. Eager to hear Sawyers advice…

  9. This is perfect timing. I’ve been learning how to write proposals. I do well at sales but working with large companies is something foreign to me and need to learn the art of the proposal.

  10. Sounds like a good one, and useful to boot. I’d love a copy. Thanks!

  11. peter komendowski says:

    the basics – like reading and writing – are worth every ounce of ink devoted to the cause. i throw my hat in the ring for the read!

  12. Stephanie says:

    Thanks for posting this! In these times, we are all trying to find ways to amp up our sales efforts. Sounds like a good read.

  13. Jessica says:

    My office doesn’t do enough of this – seeking out new clients and proposing our services – but we absolutely should. Having some solid tips and tools to make it “easier” might help me sell the idea to colleagues. I look forward to reading it, whether it’s free or not. 🙂

    Thanks Drew!

  14. Alexis Dias says:

    Looks like a great read with lots of useful tips that any professional, new or seasoned, can learn from. I’d love to win a copy!

  15. W.K. says:

    Hello, Drew.
    Thanks for the heads up to a new approach, and thanks for the opportunity to WIN (or purchase)!

  16. Janine says:

    I look forward to reading it. Thanks for giving 5 people a chance to win a copy.

  17. Brian Williams says:

    Over the past few decades I’ve written for radio, TV, film, newspaper articles, magazine articles, Web sites, and blogs. Why do proposals make me second (and third) guess myself? I’m always ready to learn more!

  18. Julia H. Kern says:

    Sounds like a good book. You sure know how to get people on your blog!

  19. Brian Posey says:

    Drew, thanks for the recommendation. As a marketing professional, I’m always looking for excellent resources that can help grow our business. You’ve proven to be a reliable resource!

  20. Drew

    Thank you for your generosity. It never hurts to polish the important and critical communications with clients.


  21. Becky Clontz says:

    Whether it is a letter or a proposal, I’m always amazed at how many words professionals in the A/E/P industry like to use. I hope to get tips from this book that back-up all my red pen revisions to their writing!

    thanks Drew

  22. Erica says:

    Sounds like a winner to me! I spend countless hours in the ‘organization phase’ of proposals and projects, so sounds like something very beneficial.

  23. Susan Greene says:

    As a freelance copywriter of 15+ years, I can’t claim to be a newbie. I’ve written many proposals, sales letters and reports. So why do I hope to win a copy of Mr. Sawers’s book? Because I know I still have so much to learn. I welcome new approaches and creative ideas. My goal is to continually improve so I can better serve my clients.

  24. Dave Osborne says:

    This book looks great and a free copy would mean that I could invest that $10.37 on nicer paper to print my proposals on! Or will I learn that it’s not about the paper at all? Hmm. –Dave

  25. Larson Bennett says:

    Sounds like a super book. Hey, as an unemployed guy who’s putting together a writing business, a fee copy of this book would be a big-time boon to my personal economy.

  26. Thanks for mentioning this book. I always like brushing up on my writing (book subject). Even though I like reading scripts better! But I gotta sell my service before I get the joy of doin’ it, don’t I!!??

    Thanks for the opp, Drew! Love your blog.

    Rebecca Michaels
    Twitter: RebeccaMichaels

  27. Hi Drew

    This would be an amazing addition to my library. And I love to be able to refer my clients to good writing. Thanks so much for the alert about this book.


  28. voiceworks says:

    I just discovered your blog! What a find! You have some amazing info here. I especially loved all the info in Google tools. If you can spare a copy of the Sawers book for a new business owner, I would be very grateful. I just finished E-Myth Revisited. Also an awesome book for getting started the right way.

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