You can put a dash of brand just about anywhere

There's nothing less interesting or more standard than a bar code, right?  Not according to the people at Design Barcode, where the status quo is anything but!

Check out these jazzed up bar codes. (click on the images to see a full-size image in a pop up window)

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Lest you think this is a new idea, apparently Rick Tharp was doing it (see his version) way back in 1986. 

(Hat tips to Beverly Koehn and Beth Wampler for sharing this Fast Company article on the bar code designs)

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8 comments on “You can put a dash of brand just about anywhere

  1. Charley says:

    This is clever. When do we see this on everyday products? Is packaging design the new frontier?

  2. Anna Green says:

    These are real sweet, its little quirks like this that can make me but something i otherwise wouldn’t have wanted.

  3. Buzzlord says:

    That is brilliant!

    I love this idea. You could create any barcode design you want to fit your brand perfectly. This is going to catch on for a lot of products positioned on the upper end of the spectrum.

  4. Dennis says:

    Loved it!

    For those interested, they are actually selling their barcode designs – you can even buy exclusivity… Great niche.

  5. Great idea. I believe that the main benefit of the design barcode is allowing you to impress the customer without having to dedicate much of the packaging’s area to this purpose.
    It is small but quite remarkable.

  6. Would be interesting to see if it is possible to combine a barcode with a stripey background covering the entire item – so it was completely hidden, but perfectly readable?

  7. Would be interesting to see if it is possible to combine a barcode with a stripey background covering the entire item – so it was completely hidden, but perfectly readable?

  8. Fantastic post. I always like telling folks, everyone has failed MindReading 101…so even if you think you understand your clients’ take, there’s a good chance SOMETHING was miscommunicated.

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