What’s your March Madness?

Basketball.drew_mclellan For two weeks every year, people ask questions like: 

Most of the people asking those questions could care less about college basketball.  Throughout the regular season, it's safe to say they've never watched a game. 

But March Madness comes along and everyone is filling out their brackets (even if it's with complete wild a** guesses), joining pools and talking college basketball!

The NCAA has taken their product — college basketball and for those two weeks, transformed it into something so spectacular and special that even their non-customers become rabid fans.  Even if it's just for the tournament.

What aspect of your business could you "march mad" up?  What could you do that would be so engaging and so big (probably so big you could only afford to do it once a year for a limited time) that it would draw in your non-customers?

What annual moment in time could you own?

Reblog this post [with Zemanta]

2 comments on “What’s your March Madness?

  1. You have posted such a nice article. Thumbs up! Very nice article.

  2. Baby Boomers are the fastest growing demographic in the United States. Businesses that tailor their marketing to appeal to the Boomers lifestyle, and those that offer products or services relevant to Boomers will be very competitive in future marketplaces.

Leave a Reply

Your email address will not be published. Required fields are marked *