Age of Conversation III — hot off the press!

AOC3books Three years ago, Gavin Heaton and I launched a little experiment that has evolved into a worldwide project of epic proportions!

We wanted to try crowdsourcing a book about social media, written by the marketing professionals that were establishing themselves online with blogs, Facebook, Twitter and all the other social media tools.  On a lark, without a great deal of forethought — we put out a call for authors.  Within a week, over 100 marketing pros responded and we were off to the races.

Now….as we launch our third book, appropriately called Age of Conversation III, I am struck by the scope of the undertaking.’

The first two books had 107 and 237 authors respectively and raised over $20,000 for children’s charities.  11 countries were represented and the media coverage was literally worldwide.

Both of the first two books were very much reflections of the time.  Most people were just beginning to dip their toes in so there were some fantastic chapters on the philosophy and spirit of social media.  Many were making the case for social media’s relevance in various sectors and circumstances.

That’s where this third book is really a departure.  The subtitle of this edition is “it’s time to get busy” and we really challenged the authors to step away from the theoretical and dig into the practical.  And boy, did they!  There are excellent case studies, some very candid “this bombed” examples and a much more pragmatic, from the trenches view of social media.

I think you’re going to be blown away by the content and all of the ideas, lessons and takeaways you get from the book.  The authors were honest, generous and insightful.

And of course….100% of the proceeds of this book will also be donated to charity, so you are helping yourself while helping the world’s children.

By clicking on one of the links below, you can buy it in a hardback, paperback or Kindle edition.  The ebook (for the iPad) version will be done shortly.

Hardback ($24 or so on Amazon)

Paperback ($18 or so on Amazon)

Kindle ($10 or so on Amazon)

A project of this nature is expansive in scope.  I couldn’t (and wouldn’t) do it without my cohort and friend Gavin Heaton.  I love his generous heart and inquisitive mind.  He’s one in a million.

This year, a publisher stepped up (We’d self published on lulu.com for the first two) and proved to be invaluable in about a million ways.  Many thanks to Channel V Publishing and Gretel and Kate!

And of course…. the authors.  Without them, it would be a thin and vapid book indeed.  We’re very grateful that they’re willing to be a part of this project and to share their bumps, bruises, learning and wit.

Here’s a handy dandy chart of the authors.  Each link will take you to their blog or website.

Adam Joseph Priyanka Sachar Mark Earls
Cory Coley-Christakos Stefan Erschwendner Paul Hebert
Jeff De Cagna Thomas Clifford Phil Gerbyshak
Jon Burg Toby Bloomberg Shambhu Neil Vineberg
Joseph Jaffe Uwe Hook Steve Roesler
Michael E. Rubin anibal casso Steve Woodruff
Steve Sponder Becky Carroll Tim Tyler
Chris Wilson Beth Harte Tinu Abayomi-Paul
Dan Schawbel Carol Bodensteiner Trey Pennington
David Weinfeld Dan Sitter Vanessa DiMauro
Ed Brenegar David Zinger Brett T. T. Macfarlane
Efrain Mendicuti Deb Brown Brian Reich
Gaurav Mishra Dennis Deery C.B. Whittemore
Gordon Whitehead Heather Rast Cam Beck
Hajj E. Flemings Joan Endicott Cathryn Hrudicka
Jeroen Verkroost Karen D. Swim Christopher Morris
Joe Pulizzi Leah Otto Corentin Monot
Karalee Evans Leigh Durst David Berkowitz
Kevin Jessop Lesley Lambert Duane Brown
Peter Korchnak Mark Price Dustin Jacobsen
Piet Wulleman Mike Maddaloni Ernie Mosteller
Scott Townsend Nick Burcher Frank Stiefler
Steve Olenski Rich Nadworny John Rosen
Tim Jackson< /p> Suzanne Hull Len Kendall
Amber Naslund Wayne Buckhanan Mark McGuinness
Caroline Melberg Andy Drish Oleksandr Skorokhod
Claire Grinton Angela Maiers Paul Williams
Gary Cohen Armando Alves Sam Ismail
Gautam Ramdurai B.J. Smith Tamera Kremer
Eaon Pritchard Brendan Tripp Adelino de Almeida
Jacob Morgan Casey Hibbard Andy Hunter
Julian Cole Debra Helwig Anjali Ramachandran
Jye Smith Drew McLellan Craig Wilson
Karin Hermans Emily Reed David Petherick
Katie Harris Gavin Heaton Dennis Price
Mark Levy George Jenkins Doug Mitchell
Mark W. Schaefer Helge Tenno Douglas Hanna
Marshall Sponder James Stevens Ian Lurie
Ryan Hanser Jenny Meade Jeff Larche
Sacha Tueni and Katherine Maher David Svet Jessica Hagy
Simon Payn Joanne Austin-Olsen Mark Avnet
Stanley Johnson Marilyn Pratt Mark Hancock
Steve Kellogg Michelle Beckham-Corbin Michelle Chmielewski
Amy Mengel Veronique Rabuteau Peter Komendowski
Andrea Vascellari Timothy L Johnson Phil Osborne
Beth Wampler Amy Jussel Rick Liebling
Eric Brody Arun Rajagopal Dr Letitia Wright
Hugh de Winton David Koopmans Aki Spicer
Jeff Wallace Don Frederiksen Charles Sipe
Katie McIntyre James G Lindberg & Sandra Renshaw David Reich
Lynae Johnson Jasmin Tragas Deborah Chaddock Brown
Mike O’Toole Jeanne Dininni Iqbal Mohammed
Morriss M. Partee Katie Chatfield Jeff Cutler
Pete Jones Riku Vassinen Jeff Garrison
Kevin Dugan Tiphereth Gloria Mike Sansone
Lori Magno Valerie Simon Nettie Hartsock
Mark Goren Peter Salvitti
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4 comments on “Age of Conversation III — hot off the press!

  1. Congratulations Drew and to all the authors. I would love to hear more about your experience with self publishing Vs having a publisher. I can imaging that it certainly would increase the exposure and reduce the amount of work you need to do yourself! Well done again, can’t wait to have a read. I can download it on my Blackberry now with that Kindle app which is great.

  2. Steve says:

    Thanks Drew, I’ve been looking for some great inspirational literature for my Kindle. I’ll take a look at this.

  3. There’s a decent amount of experience on that authors list. I’ll definitely take a look.

  4. Thanks all!

    Please do get a copy of the book. What I love about this edition is that it’s really rooted in practical application.

    You’ll get all kinds of ideas!

    Drew

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