It's the holidays and everyone is not only crazy busy but bombarded by ads. So we tune them out.
But as of 12/23 — 1.5 million people booted up their browser and went looking for this video. (email subscribers, click here) They didn't get tricked into watching it — they sought it out. And they not only watched it for almost 5 minutes — they shared it with their friends. Who also watched it.
Welcome to the future of advertising…