Stellar QR codes example – WorldPark

I’ve been writing about and using QR codes quite a bit of late.  I think the potential of this technology is staggering and we’ve only begun to imagine what is possible.

Take a look at what New York City’s Central Park did last Arbor Day and begin to ask yourself… how could QR codes serve my customers, my employees and my business’ growth.  I suspect you’ll find some pretty fascinating answers.

[youtube]http://www.youtube.com/watch?v=7OCyfV_k2_g&feature=player_embedded[/youtube]

If you’re wondering who in the world is actually scanning QR codes and using the links — check out this infographic.

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23 comments on “Stellar QR codes example – WorldPark

  1. Wow! What an amazing idea. Really original and great to see that it was such a huge success.

    1. Georgia,

      I agree — I thought it was really well done and very engaging. And when you look at it — mostly just websites and some video links. So not horribly expensive to produce, either.

      Drew

  2. I will have to research this to see how I can incorporate it in my marketing efforts. Thank you for sharing!

    1. Christin,

      Come back and let us know if you try some new ideas!

      Drew

  3. Andy Lynn says:

    QR Codes are getting very advanced! With colors, logos and much more being able to be added. Very valuable to consumers and brands! Check out what we are doing http://www.prontomm.com. Andy Lynn

    1. Andy,

      Thanks for sharing what you guys are up to. Are you guys creating high res codes as well?

      Drew

  4. Great video.

    We put it up on our Facebook Page.

    People don’t realize just how powerful QR Codes and other forms of mobile media are.

    You should read and then educate readers, because really, QR Codes eliminate that extra step in needing to download the app- http://mcloughlin.ca/insights/offline-mobile-media-done-right-the-qr-code-and-mobile-smartsites/

    Let me know what you think.

    dan@mcloughlin.ca

    1. Dan,

      And I suspect we are at the infancy of all of this so imagine what we’ll be doing with this sort of technology in 5 years!

      Drew

  5. There are a variety of services.

    Some allow you to animate.

    Others to embed a 50×50 logo.

    http://www.beqrious.com is one I would trust.

  6. I first saw QR codes about 3 months ago and have been seeing a considerable increase in them ever since. I shouldn’t really be doing this, but if I see a QR code on a piece of ID submitted to my company I automatically give it more credit as being legitimate. I’ve even been asked what they are by colleagues; people are seeing them but don’t know what they are.

    1. Frank,

      Well, it certainly does give an indication of how tech savvy the sender is. Which, depending on your industry, could indeed be all about legitimacy.

      Drew

  7. David,

    I checked out the site that Dan mentions in the comment below yours… and he’s right, they are doing some very cool stuff over there.

    I left a question re: high resolution QR codes (so you can print them) and will let you know what they had to say.

    Drew

  8. Sheri Bell says:

    I fully agree with you: “the potential of this technology is staggering and we’ve only begun to imagine what is possible.”

    I’ve been blogging a bit about QR Codes myself lately. I just can’t get enough of them!

    Thanks for your post!

  9. Misty Ma says:

    Wonderful. Thanks for sharing. Just got introduced to QR codes. I am using a dynamic qr code generator that allows you to change link or info in the code without changing the code itself. It’s neat.

  10. I love seeing how other people are implementing QR Codes. I just wish I could see one implementation that targets small businesses of a non-technical nature. What good are QR Codes if none of my clients even know what they are?
    I wrote an article not to long ago about just that. I would love to hear some responses or ideas.

    Dennis Edmondson Jr
    Computing Concepts LLC
    http://www.computingconceptsllc.com/qr-code

  11. Ed Brooks says:

    We are excited that people are starting to see the value of QR codes. This is a perfect example of our front-end “3E philosophy” educate, entertain & engage. Mobile will take any advertiser to a local neighborhood, home or store. High price ad media just got a whole lot cheaper through localized media segmentation. When you are able to segment with real-time data / conversation the possibilities are endless.

    This is our distribution:
    http://www.packrads.com/

    All the best,
    Ed

  12. Neil says:

    I love QR codes but it seems a shame that most of us are just putting a link to a website in these codes. The best use I have seen of them so far is a company adding a recipe in the code, I know it’s something simple but it makes things a little more interesting

    1. Neil,

      That is very interesting… so where did the QR code take the person who scanned it? How did they see the recipe?

      Drew

  13. Oliver,

    Sure — URL shorteners will work just fine. A text message can’t be shortened as far as I know. If you find out that there is a way — please come bck and share it.

    Drew

  14. World park is a beautiful idea and a brilliant use of QR codes. I use QR codes in a board game I invented called Prison Gang Game. Not quite as family friendly as World Park, but I think pretty innovative. Check it out and tell me what you think.

  15. Valrica Bryson says:

    HOw do you pick a company to develop codes for a project?

    1. In the ideal world — a referral from someone you trust.

      Drew

  16. Tom Hanson says:

    The NYC Worldpark project served as the inspiration and motivation for our city’s Palm Coast QR Code project at Graham Swamp…Trek It Out!
    http://youtu.be/gOGHUIgh0fI

    We’re now expanding installations into other parks. Drew, thank you for your story!

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