Social media cheat sheet 2011

Screen shot 2011 04 10 at 11 59 05 PM
Social Media Cheat Sheet 2011

As I continue to travel the country, teaching people how to integrate social media into their marketing efforts — the most common question asked is:  Which social media tool/site is the best?

And of course, my answer is an unequivocal — it depends.  The crowds sure love that!

Like any marketing tactic — the effectiveness of it is based on what you’re trying to accomplish.  Social media is no different.  Which is why, about a year ago, I was so happy  to share with you a cheat sheet that ranked different social media tools as good, okay, or bad…based on the goals you had.  (Created by

The goals were/remain:

  • Customer communication
  • Brand Exposure
  • Traffic to your site
  • SEO

The social media cheat sheet has been updated.  I think you’ll find it very valuable as you access where you should spend your social media resources (time, money, attention) in the coming year.

You can download a full sized PDF by clicking here.

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18 comments on “Social media cheat sheet 2011

  1. Tim Hart says:

    There is a link error to “share with you a cheat sheet that ranked different social media tools.”

    The link goes here:

    And I think you want it to go here:

    Keep up the great content!

    1. Thanks Tim for the heads up! I got it fixed!


  2. Hi Drew,

    First off, this is a terrific resource! Well done.

    Second, I’m curious why Blogs aren’t on the list. I know they are not a single platform like the others, but they still seem to form an integral part of the Social Media landscape.

    This isn’t a criticism. I’m just curious.

    At your service,

    Michael E. Rubin, Social Media Strategist, Fifth Third Bank
    Disclosure: I’m a Fifth Third employee, but this is my own opinion.

    1. Michael,

      I suspect blogs were left off the chart simply because they are so varied and really, can be created to achieve any of those goals – depending on how they’re managed and how/what content is created.

      They could and probably should have their own chart. (hmm, adding it to my To Do list!)


    2. Thanks for the information Drew. I have just started in this industry and I badly need all the help I can get. Cheers!

  3. This is a really useful post – we are looking at new ways of marketing our services without resorting to price. Building brand through social media is ideal.

    Thanks for sharing


    1. GL,

      You’re right — using social media to build a brand is a very wise choice. But don’t forget to marry your online efforts with your offline presence as well. The two need to work in concert.


  4. Steven Rice says:

    This is a great cheat sheet. I really appreciate it as I’m a relatively new blogger and this information will help me to leverage my time better.

    1. Steven,

      Happy to share it with you!


  5. patmcgraw says:

    Great post, Drew. Incorporating social media into the marketing plan has been a hot topic for me over the past 24-months and I am (sadly) amazed that most of those conversations still start off with “We want to launch , can you help us?”

    So I just want to say “Thanks!” – for reminding us that the starting off point is why (goals) and how (strategies), not where (tactics).

    Best, Pat

    1. Pat,

      Of course as you know — the question of “why” should always launch any marketing conversation. If we don’t know where we’re headed — how in the world will we know when we’ve arrived?


  6. Tracy says:

    Thank you for taking the time to update and revise such a useful chart. A great resource no matter how involved one may or not already be in social media.

    1. Tracy,

      I’m happy to share the revised chart with you. I agree it’s an awesome tool. But just for clarity — I didn’t create the chart, did. I’m just passing it along!


  7. nike says:

    Cool, I will show this to my boyfriend who spend his time for facebook game and use little time for his blog. Thanks.

  8. Great post Drew! This is a terrific resource. I wish I had thought about doing this a long time ago!! Thank you very much for sharing this chart with all of us!!
    To Your Massive Success

  9. Diskeeper says:

    Thanks for sharing the social media cheat sheet. It really helped me a lot. Keep on posting, mate!

  10. Lesa says:

    Great chart! Are you going to update it for 2012?

  11. Steve Smith says:

    Great info located inside both your site and your social media cheat sheet …….should benefit a great many myself included. Thanks for posting.

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