Apple is the most valuable brand


Screen shot 2011 05 11 at 6 54 37 PM

In 2010, global technology brand Apple surpassed Google to become the most valuable brand in the world, according to “Brandz Top 100″ from Millward Brown and Optimor. Apple increased in value by 84% to $153.3 billion.




Interestingly, technology companies took four of the top five places, including the first three, on this year’s list. They include 2009’s top brand Google coming in second with a value of about $111.5 billion (down 2%), IBM falling from second to third even as its value rose 17% to $110.8 billion, McDonald’s jumping from number six to number four as its value grew 23% to $81 billion, and Microsoft slipping from number four to number five, with 2% growth to $78.2 billion.

Take that HP Slate and Lenovo’s IdeaPad.


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3 comments on “Apple is the most valuable brand

  1. Tracy Geier says:

    Not so surprised to see technology topping the list. My best friend and her husband just got their 10 year-old a netbook for her birthday.

    Now if we could just find a way to get the masses to stop driving while talking on their cell phones or texting so we can enjoy all that technology. Saw a video on the news of a bus driver with passengers on board talking on one cell phone while texting on another and driving with his knees. A bit much.

    1. Tracy,

      No doubt about that. While I get that we want to be connected 24/7, it can wait the 10 minutes you need while you’re driving. Typically, if someone is driving erratically — when I pull up next to them or pass them — they are on their phone or texting. Makes me really worry about how many traffic deaths it will take to get people’s attention.


  2. Anne says:

    Apple receives good response. It truly deserves for what is done.

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