At McLellan Marketing Group, we live by our core beliefs. One of them is:
We take our work seriously. Ourselves… not so much.
Let’s be honest here. None of us save lives every day. (Okay, if you actually do… you have my permission to skip this post) Sometimes, I think we need to just get over how important our work is and lighten up. In front of our clients. Let them see we have a sense of humor about ourselves.
Why? Because they’ll actually enjoy working with you more.
Check out these planes from Kulula Airlines. No doubt their work is serious. They propel humans 30,000 feet into the sky and have to get them back down safely. But that doesn’t mean they have to be uptight about everything. Southwest Airlines has nothing on them!
What do you suppose the flying experience is like? I’d sure want to try it!
That’s delivering the brand and some word of mouth worthiness at the same time!
Check out these photos… and enjoy your Friday. Be sure you read the labels. Some of them are hysterical. (Email subscribers — if you can’t see the pictures, click here to view them.)
Kulula Airlines #1
Kulula Airlines #2
Kulula Airlines #3
Kulula Airlines #4
My thanks to blog reader Amy Roppe for sharing these with me!
Hi Drew! I totally agree on having fun and yet, be serious and formal in the way we make business. I travel a lot and my way of doing business is having fun and at the same time give my company its place. Thanks for sharing, the pics are great, loved them!
It sure makes me curious about what it would be like to fly this airline — how about you?
Of course I would give it a try! It totally goes with my personality AND my favorite color.. guess? it´s green! How about you?
Love it! Even the Kulula domestic airlines here in South Africa are exactly the same. They have some of the best amazing ad campaigns.
Agreed — some amazing stuff!