5 questions to define your 2012 game plan

Define your 2012 game plan

Over the past month, I’ve been posing what I hope have been some head scratching, thought provoking questions to help you get ready for 2012.

If you can answer these five questions — I think you’re going to have a solid foundation for your marketing efforts moving forward.

In case you missed one, here are the five questions (with links to the whole post):

  1. What do you really sell?
  2. Who is your ideal customer?
  3. What’s the lifetime value of your customer?
  4. What’s your marketing foundation?
  5. What’s your legacy sentence?

So — have the questions changed your plans or focus?  Narrowed things a bit?  Or were these all a slam dunk?

Happy New Year and here’s to a very prosperous, joyful 2012 to you and yours!

Stock photo courtesy of www.BigStockPhoto.com

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5 comments on “5 questions to define your 2012 game plan

  1. Amy says:

    Great questions! Thanks for sharing.

  2. Great article. I am new to the business world and these questions will help me focus on what is really important. I have added your page to my favorites and will be checking it often.

    Thank you,

    1. Hi Maryann,

      Glad you found the blog and found this post of value. What kind of business have you found yourself in the midst of?

      I do hope you’ll stop by often — or feel free to subscribe (by email or RSS reader). There’s a spot along the top of the right column of the blog to do either.


      1. Maryann says:

        I have an online business and community directory. It has been online since April 2011 but I did not start advertising it until July 2011. I am promoting it through networking events and facebook/twitter. I have gotten some sales and I hope that 2012 will bring me a lot more. I also am adding a companion print guide to go along with it soon. The site is http://www.MiddleGeorgiaConnections.com if you would like to stop by and take a look. I am always open to suggestions/critiques.
        Thank you again for your blog.

        Maryann Horning – CEO

        Middle Georgia Connections, LLC

  3. Emily Carter says:

    Hi Drew,

    I enjoyed reading your entry on how companies should prepare their 2012 marketing campaigns. It is important to outline the important facets of your marketing campaigns before you plan and execute them. Your questions are important really pinpoint exactly what companies need to focus on to be successful in the new year. We just wrote an article on the top 10 marketing resolutions that every company should have for the new year: http://www.grmwebsite.com/blog/bid/70358/Top-10-Marketing-Resolutions-for-the-New-Year


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