How/why we buy: Social commerce infographic

One of the best decisions I made as a college student was to get a Psych minor.  It certainly helps me be smarter when it comes to marketing, business ownership and life in general.  Besides, people fascinate me and I like understanding how they tick.

That’s probably why this infographic caught my attention.  It focused on the psychology behind how/why we buy and how social interactions influence those buying decisions.

Throughout the infographic, you’ll find little nuggets called psychological reasoning like “we have an innate desire to repay favors in order to maintain social fairness whether those favors were invited or not.”

Check this out… and then tell me which insight will be most helpful to you.

Tabjuice Psychology

Thanks to Stephania Andrade from TabJuice for making sure I didn’t miss this one.  If you’d like to share it with others, here’s the link to the original post.

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9 comments on “How/why we buy: Social commerce infographic

  1. As for me, I think reciprocity.

  2. Oh, this basically captures everything about social marketing. These days, a lot of marketers especially new ones think they are already doing enough if they’re sending tweets and updating their Facebook pages all the time. They should learn to go way deeper by knowing how trust, authority, and reciprocity, for example, work for consumers. They are the ultimate secrets to lasting long.

    1. Mae,

      Social media can be both deceiving and all consuming. If it’s not part of an overall strategy — it can be a time suck with very little return. So you’re right — knowing your customers and knowing how to truly be of value is the key. If social media is a part of that — then have at it!


  3. All of these traits existed pre-internet and pre-social media. Some of these have actually changed little.

    The biggest difference I see currently with was before is in the pay it forward mentality. Good deals are spread quite extensively, while before there is a good chance only your immediate social network would know about it.

    As forming an opinion on a product. I go by the preponderance of evidence rule; one source is never enough. I use most of the mentioned factors together to form an opinion. Even if my mother said something’s good I wouldn’t trust her entirely.

    1. Keira,

      I don’t think the infographic is suggesting these are new human truths. I think it’s looking at human nature through the social media lens. It begins to explain how social media magnifies those truths. That’s what makes it so fascinating, don’t you think?


  4. Cameron says:

    Great info on social commerce! I’ve put together a few more tips to improve business in 2012:

    1. Cameron,

      Thanks for sharing!


  5. This valuable editorial was very useful to read, I savored it completely. I’m about now to email it to my collegues to permit them examine this too.

  6. Kyle Coats says:

    Always remember your target audience, because they will key you in what they value.

    And that is the key to effective marketing, letting your audience lead you to their value. If it comes from social media, and it most likely will, then use it to your advantage.

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