What do you know about our YouthNation?

YouthNationI just finished a new book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, (click to buy on Amazon – affiliate link) by Matt Britton and found myself nodding, sighing and scribbling notes throughout the read.

You know me…. I like books that give me tangible actionable insights and this book is packed with them.

If you’d like to win a copy — read down to the final paragraph.

Our nation’s youth has collectively transformed from a fringe counter-culture to THE culture of our nation. In doing so youth has become the preeminent driver of all markets, trends, and disruptions, which are rapidly evolving the American business landscape.

This is the new status quo, and youth marketing expert Matt Britton calls it YouthNation.

In YouthNation: Building Remarkable Brands in a Youth-Driven Culture, Britton explains how we got here, where we are headed, and why youth has now become a commodity that’s available to everyone. This commodity transcends industries and demographics, and is the new and unstoppable force behind all innovation and global competitive advantage.

Businesses that want to compete in YouthNation need to understand the technologies and movements sweeping our land. Traditional models no longer apply amidst a new world where revolutions can ignite and enterprises can be created by anyone with an iPhone.

YouthNation provides readers with a playbook that will enable them to survive and thrive in these ever-changing times. Covering all the essential topics of 21st century brand building, this book introduces readers to the power of big data, consumer advocacy, crowdsourcing, the experience economy, content marketing, the peer-to-peer economy, and more. By ommanding these change agents, readers will be able to navigate the complex roadmap of YouthNation to success.

I’m nor sure how you can be involved in marketing today without understanding this phenomenon. The book is a great start.

Matt has graciously given me 3 copies of his new book to give away.  To qualify for my randomizer drawing, just leave a comment below.

11 comments on “What do you know about our YouthNation?

  1. Tania says:

    If I had money I would have read it already. But I’m looking forward to do it. Today I listened to a conference Matt did for General Assembly and I learned a lot in just one hour. I wanted more!

  2. Jessica Pape says:

    Sounds like a great book! I love hearing things like this since I am a millennial. I think I scare some people. 😉

  3. Emily Norton says:

    Would love to win a copy! Sounds very interesting.

  4. Joel Bryan says:

    Want to learn more about- YouthNation: Building Remarkable Brands in a Youth-Driven Culture.

  5. Thanks for sharing. Looks like and interesting read.

  6. Sounds like a great book. I hope he touched on the power of promotional stickers in this youth driven age. Though high tech plays a big part in this new movement there are still old school techniques and tools that are being used creatively to capitalize on these youth driven marketing trends.

  7. Joey Beech says:

    I know I need to understand Youthnation more or I will be left behind.

  8. Love your insights and this is a book I would love to read as one of my clients is going through a generational change in their market at the moment.

  9. Thomas Clark says:

    Drew, thank you for writing this book, I hope I win a copy for my best friend, and I will ordered a copy today from Amazon for myself. Because you are right, if we as older business people, or the person at any age that doesn’t understand the youth orientation of our society, and the relevance, impact that this orientation has on our daily lives. Social Media is an important aspect of this, and for me its my business social media management, marketing, deals, sweepstakes and Twitter Audience Development for the SMB marketplace.

    I am 58 yr[s young, and don’t understand or agree with our youth oriented society that we live in, but as a business person, grandfather etc its hard to market to something you don’t understand their preferences. I Thank our heavenly father for my grand children, they keep me engaged, grounded and feeling young often, at least mine all they though talk about is Instagram.

    Drew thanks again for the book, it sounds like you have done some tangible research on this subject. I will update you once I finish the book with my thoughts, observations and learning an opinion.


    Thomas L. Clark Jr.
    President, Founder and CEO
    Charlotte Social 360 LLC

  10. It may too late for the drawing, but I certainly am glad to see your review of the book. Definitely plan to read!

    🙂 mbs

  11. Kassie Garrison says:

    I can’t wait to read this. I studied advertising while in college a couple years ago and am amazed how quickly the old methods and dogma have fallen to the practical wayside in this new digitally driven world… and I’m not upset by it!

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