You can’t afford to let up on the gas as we approach the fourth quarter. It’s now or never in terms of your year end results. Here are some ideas on how you can get yourself ready for the final push of 2015.
Review your marketing goals: Was there something that you were gung ho on earlier this year? Did you want to start an e-newsletter? Pick the one thing you felt would really contribute and take one step towards getting it done. Your goal is to have it ready to launch by the Tuesday after Labor Day. Not sure what to do?
- What audience are you under communicating with?
- How can you amplify something you’re already doing?
Survey your customers: Now’s a great time to search for that needle in the haystack. If you make the effort to ask for their opinion, your current and past customers will tell you how you can get even better. If you really want to dig deeper – let a third party do the surveying. Be brave enough to ask questions like:
- If they could wave a magic wand, what would they change about your business?
- What would they be willing to pay a premium for you to offer?
Set a short-term goal: Look over the year’s performance so far. What would be a good stretch goal for you to shoot for to accomplish before the end of December 2015? Rather than splitting your focus, narrow in on the one goal and resolve to knock it down before the end of the year.
- What’s the one thing you could accomplish that would really set you up for 2016?
- Is there a goal tied to your best customers? Why not make sure they want to stay?
Stop doing something: Odds are you are doing at least one thing because it’s something you’ve always done, you think you must do it but have never tested that assumption or it’s such a habit you hardly know you’re doing it. One of the ways you can find more bandwidth to do some of the things listed above is by taking something off your To Do list. Wondering what doesn’t need to be done?
- Do all of your efforts include some sort of measurable metric? If so, check the numbers. If not – add one.
- Is there something you procrastinate doing every time? Maybe your subconscious is trying to tell you something.
In a blink you’ll be prepping for the holidays and wishing you’d done X, Y or Z. Or…you can prep for the holidays, celebrating that you accomplished X, Y or Z.
What’s it going to be?