CMO’s Growth Driving Playbook

The CMO Council just produced a very interesting guide that I think we should all review and think about as we begin our 2019 planning.

The study, called “The Growth Driver’s Playbook,” highlights insights gleaned from a survey of 200 senior marketing leaders as well as 12 deep-dive interviews with growth-driving CMOs from brands like Hershey’s, Lyft, Aston Martin and others.

The CMO Council leveraged these insights to create 5 key plays all growth-driving CMOs should have in their strategic playbook. These growth leaders stem from a combination of newer brands experiencing rapid growth, as well as more established brands that are leveraging unique marketing-led strategies to drive new routes to revenue. 

You can download it here.

About the CMO Council

The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council’s 10,500-plus members control more than $500 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. For more information, visit the CMO Council at