Given everything we’re all carrying on our shoulders right now, how in the world do we muster up the confidence to sell?
Marketing and sales are all about confidence. When you believe in what you’re selling, know it is the right answer for the prospect, and can see the benefits the prospect could enjoy – it’s much easier to approach a new opportunity and offer your assistance.
That’s where I think we can regain our confidence. By recognizing that we have something valuable to offer and by seeing it as us offering assistance. Your marketing should be helpful and useful, which builds trust. Once the trust is seeded, sales is about continuing the trust-building while offering tailored solutions that are going to exceed expectations.
Barbara Corcoran, from ABC’s Shark Tank, recently shared a letter that she wrote to the show’s producer Mark Burnett. It’s clear from the letter than she had received a “thanks, but no thanks” response to her audition and I’m sure Mark expected her just to exit gracefully.
Instead, she sent him this letter, outlining very respectfully why this was not the right decision.
Check out her letter below. Are you approaching your marketing and sales with that same level of intensity and passion? Do you present yourself with confidence?