When the pandemic hit, we had two choices. Crumble or reinvent. When customers needed something different, we either collaborated and created or they went somewhere else.
Several of my agency colleagues have done an incredible job of finding new ways to help their clients manage the pandemic and actually take advantage of the opportunities it presented. Their ingenuity is infectious and inspirational. I’m betting you will agree.
They embraced the idea of building genuine thought leadership that would help their clients and prospects and in doing so — they attracted new clients and grew their agency as well.
Check out their smarts!
Moxxy invested in research that served their niche — the produce industry. The research helped their prospects and clients understand the shifting trends of consumers in a post covid world.
Hollywood Branded conceived of and created a remarkable virtual event called the Marketers Content Playbook with over 100 speakers to help marketers learn how learn how to leverage their content marketing opportunities.
How might you do the same thing? How could you serve your customers and potential customers and genuinely help them get back on their feet and kick the challenges of 2020 to the curb?