Mercedes uses visual storytelling
October 2, 2011
Mercedes Benz released this print ad series earlier this year and as it often goes, it is just starting to get some viral buzz.
It’s a great example of story telling and connecting with your customers. It’s a visual version of the Mac versus PC TV spots that we all loved.
Interestingly, the copy on all three ads is the same. I’m curious — what do you think of the series and what do you think they were trying to accomplish with the campaign?
I’m trying to decide…. are these ads more about Mercedes drivers or the brand? What say you?
Mercedes Benz Left and Right Brain ad #1
Mercedes Benz Left and Right Brain ad #2
Mercedes Benz Left and Right Brain ad #3
