If you look just like your competition…
July 21, 2011
…Windows version of the Genius Bar
…then how will I know it’s you?
I was at the Mall of America earlier this month and came upon a Microsoft Windows store. I’d never seen one before, so we wandered in. And it wasn’t a Microsoft Windows store.
It was an Apple Store with Microsoft products in it!
Right down to the Genius Bar — they’d copied everything. That’s hardly the way to build your brand. In fairness…they did have the hardwood floors and the stools. So that’s a little different.
But other than that — you name a feature of the Apple Store — and it was there. (minus the cool products of course…they don’t sell Mac stuff!)
I’d contend that if you don’t have a better sense of who you are and how both you and your customers are different — you have some brand homework to do. Before you open up shop.
Oh look, people playing with tablets and laptops
- Microsoft Ready To Take On Apple Stores With 75 More Retail Stores (techcrunch.com)
- Detailed, counterfeit, and fake Apple Stores spring up in China (edibleapple.com)
- Viewing the World Through Rose-Colored Windows (slog.thestranger.com)