November 2, 2011
If there’s a common theme in the conversations I have with business owners, it’s that they don’t have the time to consistently market their business.
We might be talking about sending out a customer e-newsletter, participating in social media, attending an important trade show or updating their website. The specifics don’t matter. They just simply don’t have the time.
I get it. The whole 24 hour in a day thing.
I ask them if they have time to serve their clients. And they say, “of course… I have to do that to stay in business.”
I ask them if they have time to send out bills to their customers. And they say, “of course… I have to do that to stay in business.”
You find time to do what’s necessary. If it has to get done, it gets done.
Ahhh. So it’s not that you don’t have time. It’s that you don’t consider marketing a necessity to stay in business. Now that’s a very different conversation.More