A week of many perspectives

April 16, 2011

The many sides…

As you may know, I am a regular guest blogger on a couple sites beyond this one.

And I occasionally will share my thoughts on some none marketing/branding related sites as well.

It just so happened that several of these guest appearances coincided with each other, so I thought I’d share them with you here. I invite you to check them out and join in on the conversations…

Taglines and Brand Equity: In this post over at Marketing Prof’s Daily Fix, about taglines and brand equity, we’re discussing the National Pork Board’s decision to completely discontinue use of The Other White Meat and change taglines again. (click here to view post)

Leadership versus Managing: The best leaders understand that they need to build their team’s leadership abilities as well.  In my post at IowaBiz.com, there’s an incredible video of Seth Godin talking about managing versus leading.  You’ll want to check it out. (click here to view post)

Civility: I serve on the board of the Josephson Institute of Ethics and just wrote a guest post on the importance (and apparently loss) of civility, especially online for their Business Ethics and Leadership blog.  (click here to view post)

The Power of MultiMedia:  We all know how potent video can be but don’t forget to include Facebook in your distribution of that video.  My post on the MENG Blend blog explores some stats on where videos are actually viewed. (click here to view post)

So….those are the many sides of where my brain was headed last week.  Hope one or more of them gives you a spark of insight or a new idea!



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