White papers worth reading

Reading In yesterday’s post, we discovered that readers place a very high value on white papers.  So here are a few that I think you’ll value and learn something from.

The first two come from Barry Linetsky at The Strategic Planning Group.  (just scroll down and they are right under his photo.)

Walt Disney:  Nine principles of his success
Quiznos’ Low Road

This last one is a series I wrote back in November that, if you haven’t already downloaded and enjoyed, I hope you will.

Marketing Lessons From Walt Disney

Enjoy!

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