To find your nerve, find your core

Shutterstock_33666787 A few months ago, I received an intriguing e-mail from a guy named Steve McKee.  He had an idea. 

He wanted to build "a website dedicated to supporting the community of corporate professionals who want to move beyond the economic morass and return their companies to the growth path. This grass roots effort is intended to help jump start corporations and, therefore, the economy."

Each day of the 4th quarter, they would have a different guest author address the issue of how do you get back your nerve and get back to some semblance of business as usual.  As you know, I've been rallying against the paralysis caused by the recession (here, here and here) for quite some time so I jumped at the opportunity.

My contribution went live today and I'd like to:

  • Share it with you
  • Get your feedback
  • Ask you to share it with others

Here's how I started….

When the recession hit, many companies lost their nerve. They began to second-guess their own decisions. They compromised on what they believed was right because right was too expensive. They chased after business that wasn't really a good fit — because any business was better than the potential of no business.

And they lost their way. A side effect of being lost is being scared. Sometimes being scared leads to being paralyzed. In my opinion, that's why this recession got so bad.

We got scared and we got stuck.

It's time for us to find our nerve and get ourselves out of this recession. I highly doubt there's going to be a bailout for any of us.

So how do we break loose from our fear and get some nerve? We get back to our core.

Please check out the site to read the rest.

While you're there, check out the rest of the site.  There are polls, plenty of blog posts from some very smart folks, and some eye opening facts about the recession and advertising/marketing.

Also note that this is a very savvy effort on Steve's part to promote and sell his new book, When Growth Stalls. Rally the troops around something they're passionate about and they'll do whatever it takes to get the word out.  And sell some books along the way.

The site is well done, Steve's intentions are honorable and I encourage you to check out the guest posts.

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