To find your nerve, find your core

Shutterstock_33666787 A few months ago, I received an intriguing e-mail from a guy named Steve McKee.  He had an idea. 

He wanted to build "a website dedicated to supporting the community of corporate professionals who want to move beyond the economic morass and return their companies to the growth path. This grass roots effort is intended to help jump start corporations and, therefore, the economy."

Each day of the 4th quarter, they would have a different guest author address the issue of how do you get back your nerve and get back to some semblance of business as usual.  As you know, I've been rallying against the paralysis caused by the recession (here, here and here) for quite some time so I jumped at the opportunity.

My contribution went live today and I'd like to:

  • Share it with you
  • Get your feedback
  • Ask you to share it with others

Here's how I started….

When the recession hit, many companies lost their nerve. They began to second-guess their own decisions. They compromised on what they believed was right because right was too expensive. They chased after business that wasn't really a good fit — because any business was better than the potential of no business.

And they lost their way. A side effect of being lost is being scared. Sometimes being scared leads to being paralyzed. In my opinion, that's why this recession got so bad.

We got scared and we got stuck.

It's time for us to find our nerve and get ourselves out of this recession. I highly doubt there's going to be a bailout for any of us.

So how do we break loose from our fear and get some nerve? We get back to our core.

Please check out the FindYourNerve.com site to read the rest.

While you're there, check out the rest of the site.  There are polls, plenty of blog posts from some very smart folks, and some eye opening facts about the recession and advertising/marketing.

Also note that this is a very savvy effort on Steve's part to promote and sell his new book, When Growth Stalls. Rally the troops around something they're passionate about and they'll do whatever it takes to get the word out.  And sell some books along the way.

The site is well done, Steve's intentions are honorable and I encourage you to check out the guest posts.

Photo courtesy of Shutterstock.com

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6 comments on “To find your nerve, find your core

  1. Jeff Walden says:

    Drew – I couldn’t agree with you more. It was surprising to me how many potential clients would tell me about crazy budget cuts in the area of marketing where they really needed it most. They knew it was wrong but were simply freaked out by the economy.

    Well said.

  2. I agree whole heartily, there have been many casualties of the recession, and businesses who have become accustomed to being comfortable have had a rube awakening. Now is every business chance to show what they are made of. This is a once in a life time opportunity to make personal business history to grow and develop and take on challenges that otherwise would have seems needlessly risky. Embrace i say!

  3. Jeff,

    Fear can get us off track so quickly. I think it’s our responsibility to help companies get back to the basics and find their core.

    Once they see and understand where they are heading…it’s easier to stay on course.

    Drew

  4. Anna,

    Good point. We can either look at these last few years as a tragedy or an opportunity. Considering we have no choice but to live through it — we might as well come out better on the other side.

    Drew

  5. seo services says:

    In Business we will see big ups and downs which is really a panic for the businessman, but in that time what the businessman has to do is business forecasting which is really beneficial to maintain the business and commodities price also. In advance businessman can decide the portfolio of the business what is going to come next and how much profit is going to be earn that all thing which can be done by the business forecasting.

  6. I agree whole heartily, there have been many casualties of the recession, and businesses who have become accustomed to being comfortable have had a rube awakening. Now is every business chance to show what they are made of.

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