How do you see your clients

Love A client of ours, E-Myth Benchmark, who does excellent work with small business leaders (including yours truly) has this philosophy about their clients:

"Our clients are much greater than they know.  It's our honor to help them discover that truth about themselves."

Imagine if every time you answered the phone, shot off an e-mail or met with a client, you were filled with that attitude.   How might that change the dynamics of your relationship?  How would a bit of reverence change your company's culture?

I've said it before….if you can't genuinely love your clients, you should fire them.  They deserve better.

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