January 16, 2009
I'm not talking huge actions — but test the water actions.
I think many companies suffer from "Overthinkitis." By the time they have vetted, committeed and white papered an idea…it's not new anymore. In fact, someone else launched it 6 months ago.
One of the biggest benefits of the digital world is that we can leap from idea to action quickly and often — inexpensively. We don't have to vet it in a boardroom — we can vet it in the market.
I'm challenging myself and you — let 2009 be the year that you move from thought to action faster and with more of a "lab experiment" mentality. Don't wait until it's perfect. Stop thinking…start doing. And start doing — faster.
John Moore at Brand Autopsy has an annual tradition. On New Year's eve, he posts Bruce Mau's Incomplete Manifesto for Change. Bruce is a remarkable design consultant who first crafted his manifesto in 1998. Bruce's manifesto captures the spirit of this idea far better than I could.
Please take time to read it. Better yet — take time to do it.
What's one idea you want to quickly take to action? Could you do it in 10 days? Tomorrow?More