Any brand can become talkable
July 28, 2012
Are you talkable?
On this blog, we often explore the importance of brand and the power of word of mouth. It seems that many business owners/leaders believe that you can just plan on something being spread by word of mouth and voila, it happens. (Sort of like planning for a video to go viral).
The reality is — to become a brand that is worthy of being talked about is hard work.
It’s about being very purposeful in every little detail of your business.
That’s why I love this video series by John Moore from Brand Autopsy. John’s listed a bunch of attributes (29 to date) of a talkable brand — like believable, measurable, and emotional to mention a few. And he’s done a video for each “able” that makes your brand talkable.
The videos are part education, part entertainment and part inspiration. I think you’ll enjoy the short (less than 4 minutes each) offerings.
Check out the series (click here) and then come back and tell me which of the “ables” you think your business has already mastered.More