Accept credit cards with 0% hassle!

October 31, 2011

Screen shot 2011 10 31 at 8 30 47 AM
Accept credit cards hassle free!

Many small businesses struggle with the desire to accept credit cards but the hassle factor or the costs make it seem impossible.

I wanted to share a solution that we’re using at McLellan Marketing Group with great success.  It’s called Square.

Square is an app tied to your iPhone or Droid (or iPad).  When you sign up for the service, they’ll send you a credit card reader that fits into your smartphone.  You can either take credit card charges via swiping the actual card or by manually entering the data into the touchpad of your phone.

10 minutes after downloading the app and filling out some information so they can get the funds into your bank account — you can be accepting credit cards.  It really is that simple.

In terms of fees, you’ll pay 2.75% if you swipe the card and 3.5% if you enter the charges in manually.

No long term contracts, no up front fees, no waiting to be approved.  The only downside to Square is that, unlike PayPal, they don’t give you the tools to automate accepting credit card payments via your website.  But odds are — if you are making that many transactions — you need a more robust tool anyway.

This isn’t the solution for everyone.  But especially if you are a service based business who doesn’t have a daily need to accept credit cards — but when you need to, you’d like to do it quickly, easily and affordably — Square just might be the ticket.



Enhanced by Zemanta

Is your mobile app about you or about me?

March 30, 2011

It seems like just about everyone is jumping onto the mobile app (iPhone, Droid, Blackberry) wagon these days.  Most apps fall into one of four categories:

  • They’re functional/useful (they help you do something you want to do)
  • They’re about access/ease (they help you get stuff/information you need)
  • They’re entertaining (they amuse us, keep us busy, are funny)
  • They’re lame (they couldn’t think how to fit into one of the above, so they’re sort of dumb)

For many brands, they’re rushing to be there but have no idea why.  (which leads to lame apps like Coke’s* — where you you tip it back and it’s like your drinking a Coke – sound effects and all)

It’s much easier to create a functional or get me access type app.  You’re Walgreen’s and you let me renew my prescriptions.  You’re DropBox and you let me access my files. But to be genuinely entertaining AND drive home your brand message?  Now that’s impressive.

See the difference?  Coke’s app is about them and how refreshing they are.  Walgreen’s and DropBox are about the user and what they want/need.

That’s why I am applauding Sealy’s app called the In Bed Tagger.  (Keep in mind that their tagline is: Whatever you do in bed, Sealy supports it.)  Watch this brief video to see their app in action.


They got it.  An app isn’t a sales gimmick or supposed to be a digital brochure.  And it’s not about them.  Their app is all about the user and having some fun with the old fortune cookie game.  By focusing their app on us… it tells us a great deal about them.


*In fairness, I will say Coke’s other apps, like their snowglobe app, are much more about the user and therefore…more fun and more like the brand I know and love.


Enhanced by Zemanta