Is your marketing making you a rock star?

May 31, 2013

rockstarMack Collier has hit a home run with his book Think Like A Rock Star* and I really want all of you to get his message.

As consumers get more jaded by traditional advertising and marketing that interrupts rather than connects — this book serves up the answer.

Why not be so good, create so much goodwill and treat your best customers like the super stars they are — all so you can unleash the word of mouth power of those best customers? We know that there’s nothing more influential than word of mouth and that an endorsement from a trusted friend/source absolutely influences buying decisions. So who wouldn’t want more of that for their business?

Author Mack Collier has studied how some of the world’s best entertainers have inspired their fans to help grow their fan base, sell concert tickets and CDs/downloads and in general — create buzz that elevates the star’s status and earning potential.

One of the reasons this is such a smart read is because it puts the marketing emphasis where it belongs — on existing customers (and even more so…. super engaged existing customers) rather than chasing prospects. Mack outlines many ways that rock stars connect with their fans, show their genuine gratitude and appreciation to their fans and inviting those fans to be their biggest advocates and evangelists.

You’ll get all kinds of ideas of how you can make your business a rock star too. Your best customers will be as ready to give you a standing ovation as the examples in the book. One of the features of the book you’ll find incredibly valuable is the Backstage Passes. These informational call out boxes give you very specific ways you can apply the examples to your own business. Like a little recipe card — they’ll guide you step by step.

I highly recommend this book (click to buy on Amazon*)and the concepts in it. Mack models his theories well — read the book and become one of his fans!

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What have you learned lately?

February 11, 2013

Screen Shot 2013-02-08 at 7.04.02 AMOne of the sure signs of a person who is going to be successful is that they wholeheartedly behave in lifelong learning. I didn’t say believe in life long learning because I’ve found just about everyone believes in it. But few actually act upon that belief.

If you are someone who gives lifelong learning more than lip service (waving to all the “believers” but not behaviors out there!) then I have a conference I want to tell you about.

I don’t know about you — but I learn best by doing.  Yes, I can read about something or hear a presentation — but I’m much more likely to retain the information if there’s some hands on aspect to the training.

BlogHOT (HOT = hands on training) is designed to be a very different kind of learning experience. Which you know it would be — since it is Mack Collier’s creation. Rather than two days of people talking at you — this is 2 days of people talking and doing WITH you.

Here’s how much I believe in this conference — I am speaking there on my own dime. I’m not getting paid and I am buying my own plane ticket. (I am getting a hotel room, which I greatly appreciate). You all know how busy I am. As much as I would like to, I just can’t afford to speak anywhere for free, except for college classrooms.

Mack has gathered an amazing group of people for you to learn with.  (scroll through the list here) Best of all — there not going to be there to talk at you and run.  They are there to teach/learn with you.  There will be tons of time to connect with these folks before and after their scheduled presentations and because this is a new event — the crowd will be manageable and you will score plenty of one on one time with everyone.

BlogH.O.T. (H.O.T. stands for Hands-On Training) is a conference for anyone that wants to improve their blogging efforts, especially if you are blogging for a business. The goal of BlogH.O.T. is to not only provide instruction on how to improve your blogging efforts but also show you how to be a better blogger.

Since I am speaking at this event, event management has enabled me to extend to you a special offer to attend BlogH.O.T. at a $100 discount if you register by February 15! To receive your discount, you must use this special registration link and enter the special Promotion Code BHS113. This is the only way to take advantage of this special offer. Your total savings will be $200 off the regular price – $100 savings plus $100 early-bird savings but only if you register by February 15!

I’d love to see you there!

 

P.S.  Nope — I am not making a dime on this conference and other than the fun of meeting you — I don’t get anything if you attend.  But YOU will get a lot.  So please consider it.

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How tweet chats work

February 22, 2012

Have you wanted to attend a Tweet Chat but weren’t sure how it worked?  You are not alone, my friend.  Let me see if I can boil it down.

Tweet Chat:  A moderated discussion that happens on Twitter.  They range from business focused topics like leadership (like the one led by Lisa Petrilli and Steve Woodruff) and blogging (like the mega popular BlogChat led by Mack Collier) to crime news and gardening.  And everything in between.

Here’s how it works:  You find a tweet chat that interests you by scrolling through the list kept on Google Docs or one of your favorite bloggers might mention (or host) one.

Each chat has its own hashtag (like #blogchat) so you can follow along.  To participate — you can do that in several ways.

1) Within Twitter itself, you can click on the #hashtag and you’ll see all the recent tweets using that hashtag.  But if it’s a popular one, that gets crazy in a hurry.

2) You can use a tool like Tweetchat.com (there are plenty of others too) to follow the conversation (by entering the chat’s hashtag, it searches for and scrolls the conversation for you).  You can just listen or jump in.

If you’re going to participate, there are some expectations:

  • Use the hashtag if you’re asking a question of the moderator (or another chatter)
  • If you’re responding to something that was said, use the person’s Twitter handle and the hashtag (if what they said is too long to RT and respond)
  • Retweeting is welcomed and encouraged to invite your network into the conversation
  • It’s not cool to go off topic and use the hashtag
  • It’s even less cool to use a chat to market your wares

That’s it.  Very simple and a great way to extend your Twitter network, smarts and typing skills!

Looking for some chats that might be up your alley?  Check out this list: 25 twitter chats every entrepreneur must know.

 

 

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