Tell me again that branding doesn’t matter

Picture_18 For those of you still on the fence about the power of branding, check out the results of the study just released by Stanford University School of Medicine and Lucile Packard Children's Hospital.  The full study will be released in the August issue of Archives of Pediatrics & Adolescent Medicine.

The study finds that kids aged 3 to 5, when presented with identical foods — one in a McDonald's wrapper and the other without — overwhelmingly rated the branded one as tasting better.

Hmm.  And if branding affects consumers that dramatically by the age of 3, how do you suppose it works after another 20-30 years of conditioning?

Still wondering about the value of investing in and building a consistent brand?

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