November 2007 - Page 4 of 4 - McLellan Marketing Group

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Free Audio Series: Extreme Leadership

November 3, 2007

I read a lot. So for me to say someone is one of the best business authors I've ever read…means they have gone against some serious contenders. And Steve Farber is without a doubt, one of the best.

His books Radical Leap and Radical Edge should be required reading for every business leader. The work world would be a much better place.

Steve's making a very generous offer. In celebration of being featured on MSNBC, CNN, CNBC and Public Television this weekend, he's giving away his audio series, Extreme Leadership: In Pursuit of the OS!M.

We're talking 3+ hours of leadership inspiration and wisdom. Free.

I can't imagine this offer will go on forever…so get on it now. Really. Now.

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:60 ticks marketing tip: Find your facts

November 2, 2007

American Factfinder is a great source for population, social, housing, economic and geographic data from the U.S. Census Bureau.

Looking for average family income, racial mix or other data for a state, county or city?

Want to identify cities or counties with a high percentage of Spanish-speakers? You can find them here.

Want to choose which zip codes to send a direct mail into based on home values or mortgage amounts? You can find them here.

You can even look at business patterns by city, county, state or region, find the number of businesses by NAICS code and identify business size, payroll, number of employees and much more.

All totally free. Gotta love that.

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Can we age out as marketers?

November 2, 2007

One of my favorite blog readers/commenters sent me an e-mail recently. He was seeking a little bit of advice and perhaps trying to find out if he was all alone in how he was feeling.

Well, I don't think he's all alone at all. He expressed a concern that has probably crossed most of our minds somewhere along the way.

Here's how he started the e-mail.

AM I GETTING TOO OLD? As a 43-year-old marketing director, how do I stay in touch with a target market of 18-30 year olds? As we get older, how we practice marketing and stay current?

I posted the rest of his e-mail over at Marketing Profs Daily Fix and we are in the middle of a very lively discussion about his/our universal question — how do I stay relevant?

Come over and jump into the conversation.

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