Get a sneak peek at the Age of Conversation cover!

July 8, 2007

BadgeWe're only a week away so we decided to give you a glimpse at the Age of Conversation cover.  Cool, eh?

There's a little more copy on the real cover but this gives you the main idea.

Believe it or not, a few months ago Gavin & I hadn't even conceived the idea for the Age of Conversation.  A glimmer of a blog post/comment, over 100 enthusiastic and smart writers and voila…the book began to take shape.

Originally, we were just going to produce an e-book but it soon became clear that there was a significant demand for paperback and hardback books as well.  So…you will have your choice!

One key fact has not changed. 

All proceeds from all book sales will be donated to Variety, the Children's Charity.  We'll also be setting up a way for people to donate more than the of the book price, if they choose to.  We'll be designating the funds to the native countries of our authors.

Read about the book's originMarvel at the author listLearn about the book's dedication. Pull out your wallet and get ready to revel in some excellent writing.

Here are the particulars…

Launch date:  Monday, July 16th

Formats/Prices:

Hardbacks $29.99
Paperbacks $16.95
E-book $9.99

Watch this blog (and all the other authors' blogs) for more details and a link to the Age of Conversation store on Monday, July 16th!

We hope you love this book because we've decided we're going to do it all again (new topic) next year!  If you missed out on authoring a chapter, be sure to let us know if you want in for the next edition.

Special thanks to David Armano for the cover design.

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The Age of Conversation – share your pricing strategy

June 9, 2007

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About 8 weeks ago, Gavin Heaton and I conceived the Age of Conversation and put an ALL CALL out for chapter authors.  In less than 7 days, 106 people initially responded and 104 actually followed through and wrote a chapter.

We’re shooting for an end of June release (we’re knee-deep in editing, design and author wrangling as we speak) so we need to make some big decisions.  One of the biggest is price.

Here are the salient facts:

  • 104 authors – all writing on their take/unique view of the Age of Conversation
  • Remarkable content (you’re going to be delighted)
  • All original content (will not be released elsewhere for at least 6 months following launch)
  • All proceeds donated to Variety, the Children’s Charity (monies will be given directly to the countries that align with our authors when there’s a Variety chapter there)
  • Downloadable e-book
  • Dedicated to the life and spirit of CK’s mom, Sandra Kerley

So…help Gavin and me.  Tell us how much you think we should charge for the book and give us some rationale.  (We’ll take it all in and then make a decision.)  So, show us some pricing strategy smarts.

We’re listening and the comment box is open!

Here’s the stellar cast of authors (To help you valuate the book and to give them their due credit.)

Gavin Heaton
Drew McLellan
CK
Valeria Maltoni
Emily Reed
Katie Chatfield
Greg Verdino
Mack Collier
Lewis Green
Sacrum
Ann Handley
Mike Sansone
Paul McEnany
Roger von Oech
Anna Farmery
David Armano
Bob Glaza
Mark Goren
Matt Dickman
Scott Monty
Richard Huntington
Cam Beck
David Reich
Mindblob (Luc)
Sean Howard
Tim Jackson
Patrick Schaber
Roberta Rosenberg
Uwe Hook
Tony D. Clark
Todd Andrlik
Toby Bloomberg
Steve Woodruff
Steve Bannister
Steve Roesler
Stanley Johnson
Spike Jones
Nathan Snell
Simon Payn
Ryan Rasmussen
Ron Shevlin
Roger Anderson
Bob Hruzek
Rishi Desai
Phil Gerbyshak
Peter Corbett
Pete Deutschman
Nick Rice
Nick Wright
Mitch Joel
Michael Morton
Mark Earls
Mark Blair
Mario Vellandi
Lori Magno
Kristin Gorski
Kris Hoet
Kofl Annan
Kimberly Dawn Wells
Karl Long
Julie Fleischer
Jordan Behan
John La Grou
Joe Raasch
Jim Kukral
Jessica Hagy
Janet Green
Jamey Shiels
Dr. Graham Hill
Gia Facchini
Geert Desager
Gaurav Mishra
Gary Schoeniger
Gareth Kay
Faris Yakob
Emily Clasper
Ed Cotton
Dustin Jacobsen
Tom Clifford
David Polinchock
David Koopmans
David Brazeal
David Berkowitz
Carolyn Manning
Craig Wilson
Cord Silverstein
Connie Reece
Colin McKay
Chris Newlan
Chris Corrigan
Cedric Giorgi
Brian Reich
Becky Carroll
Arun Rajagopal
Andy Nulman
Amy Jussel
AJ James
Kim Klaver
Sandy RenshawSusan Bird
Ryan Barrett
Troy Worman
S. Neil Vineberg
C.B. Whittemore

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My Shelves: A Look at My Books

May 19, 2007

Todd And recently posted a beautiful picture of his bookshelves and then "pulled" a few books off the shelf to share with his readers.  Then, he tagged a few of us to follow suit.  I’m willing to do so…but first I want to issue this disclaimer.

What you are about to see will frighten small children, may scar you for life and will tell you way more about me than you probably want to know.  Proceed with caution. 

If you come to our house, you’re going to quickly catch on to a couple things.

  • I love books.
  • I’m a little anal.

So put on your seat belt and let’s tour Drew’s bookshelves.  And yes, the books are shelved based on my own dewey decimal system! 

Bookshelf #1 — The marketing, branding and business books

04bookshelf1

Some of my favorites on this shelf include my personal business troika.  If I never read another author — I will always make time for Beckwith, Calloway and Farber. They are timeless, fresh and inspiring.

Selling the Invisible by Harry Beckwith

All of Harry Beckwith’s books should be on your must own list.  In Selling the Invisible, Beckwith summarizes key points about selling services learned from experience with his own advertising and marketing firm and when he worked with Fortune 500 companies. he doesn’t write — he tells stories to make his on target marketing messages come to life. 

Maverick
by Ricardo Semler

This book captured my imagination as a business owner.  First published in Brazil in 1988 as Turning the Tables , this book was the all-time best-selling nonfiction book in Brazil’s history. Semler, the 34-year-old CEO, or "counselor," of Semco, a Brazilian manufacturing firm, describes how he turned his successful company into a "natural business" in which employees hire and evaluate their bosses, dress however they want, participate in major decisions, and share in 22 percent of the profits.

Indispensable by Joe Calloway

Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to:
    * Create and sustain momentum: overcome organizational inertia and keep moving forward
    * Develop habitual dependability: make consistency of performance a defining characteristic
    * Connect continuously
    * See the Big Picture Outcome: create compelling customer experiences
    * Engage, Enchant, Enthrall: make magic in the marketplace

Radical Leap by Steve Farber

This book gave me permission to lead my company, employees and clients the way I knew in my heart was right.  Using words like passion and love in the workplace may seem foreign or too soft — but it is really what it’s all about.  This book is about business, leadership, energy, audacity and love.

Bookshelf #2 — My passions (with a couple exceptions)

05bookshelf2_2 This bookshelf is a blend of whimsy, finance books, poetry, sports, and of course, a few poker books. But here are some of my heart’s favorites.

The Artful Dodger by  Tommy Lasorda

Tommy Lasorda has been called Baseball’s ambassador.  He let the Dodgers to many moments of glory. He bleeds Dodger blue and if you know me well, you know that I do too. This is Tommy’s story, his way.

The Mickey Mouse Watch by Robert Heide & John Gilman

Pretty much everyone knows that I am a student of Walt Disney and love most things Disney.  But what you may not know is that I only wear collectible Mickey Mouse watches.  This book is a very good primer into the world of Disney watches.

Selections from Leaves of Grass by Walt Whitman

I must admit, this is as much a sentimental favorite as anything else. This edition was printed in 1961 and my grandfather, who inspired my love of reading, gave it to me when I was young.  Inside, he wrote: "All that mankind has done, thought, gained or been: it is lying as in magic preservation in the pages of books."  Thomas Carlyle.

I think my grandfather would have loved the richness of blogs.

Bookshelf #3 — My ultimate passion — being a dad

This built-in bookshelf is filled with books about being a dad of a daughter and my collection of dad/daughter figurines.  (Its companion on the other side of the fireplace is filled with our DVDs but that’s another post!)

09bookshelf6 Odd Girl Out by Rachel Simmons

I had no idea girls  were so cruel to each other. This book scared the heck out of me, but it also was such an eye-opener.  I feel much better prepared for the teen years.

The author, who visited 30 schools and talked to 300 girls, catalogues c hilling and heartbreaking acts of aggression, including the silent treatment, note-passing, glaring, gossiping, ganging up, fashion police, and being nice in private/mean in public. She decodes the vocabulary of these sneak attacks, explaining, for example, three ways to parse the meaning of "I’m fat."

Lotions, Potions and Slime Mudpies by Nancy Blakey

This book is filled with recipes for laughter-filled afternoons.  Whether you are growing a mighty mold  garden or making your own silly slime — this book is packed with memories in the making.

What a Difference a Daddy Makes by Dr. Kevin Leman

There are many very wise moments in this book.  Leman talks about using every day as an imprintable opportunity and that every "big" talk is really a series of daily conversations that should start when your daughter is a toddler and continue on forever.  The stats and stories remind the reader just how critical it is to be an engaged dad.

Bookshelf #4 — Collectible books (by my definition) and the audio collection

This built-in bookshelf in the guest room protects my "books I will never, ever get rid of." Some are by authors that I consider almost sacred. Others are books that were my dad’s when he was a kid and yet others are some of my daughter’s favorites that have a special meaning for me. It’s also where the audio books are kept.  We’ve become quite the lending library of books on CD.

06bookshelf3

Early Autumn by Robert B. Parker

If I could only read one mystery author, Parker would be it.  he not only writes excellent mysteries but his books are also filled with human insight and struggles. I have a hardback of every book he has ever written.  He’s best known for creating the character, Spenser. (who was later the star of the TV series, Spenser for Hire).  Early Autumn is one of my favorites.

Minnie ‘n Me: The Perfect Bow by Lyn Calder (A Golden Super Shape Book)

I cannot begin to guess how many times I read this book out loud.  It tells the story of Minnie Mouse bringing her dog FiFi to school for show and tell day.  It also tells the story of a dad who read to his daughter every night for much of her early childhood, hoping to instill a love of stories and books.

Harry Potter & The Goblet of Fire (CD series) by JK Rowling

This is my favorite of the Harry Potter series so far.  But what makes it absolutely remarkable is the voice work of Jim Dale.  I listen to a lot of audio books. Bar none, this is the most amazing performance I have ever heard.  By the way, this series is not just for kids.  But you owe it to yourself to hear Dale’s work.


Bookshelf #5 — Books on creativity and writing

This over burdened, not so fancy, put it together myself bookshelf is buckling under the weight of books on writing better, creativity and selling your writing.  It sits in my red walled office!

07bookshelf4 Woe is I by Patricia O’Conner

Unlike a lot of books about language, this one is light, witty and actually fun to read.  It really should be right next to everyone’s copy of The Elements of Style.

The Weekend Novelist by Robert J. Ray

The title pretty much sums it up. Ray, a former teacher, walks you step-by-step through the process of going from blank page to finished novel in 52 weeks.  He uses the same program to create his own mysteries series, featuring sleuth Matt Murdock.

The Artist’s Way at Work by Mark Bryan

This entire series is excellent for shaking the cobwebs out of your creativity.  This particular book focuses on the workplace and how to infuse it with adventure, innovation, creativity and satisfaction.  It’s a great blend of reading and working through exercises to help you sharpen the saw.

Bookshelf #6 — Books next to be read/books to be read again

08bookshelf5 This master bedroom bookshelf (and some floor space next to it) is where I stack the "next to be reads" and the books that are either sentimental or so remarkable that I want to re-read them.

Monkeywrench by PJ Tracy

This is the first book in a mystery series that I find very addictive.  It’s set in my home state of Minnesota and features some techno geek software writers as well as some flawed but very likable cops.  An interesting fact — PJ Tracy is actually a mother/daughter team who write the mysteries together.

The Journey of Desire by John Eldredge

This book smashes the myth that we desire too much.  But according to the author, our most important mission is to bring our heart along in our life’s journey.  This book gives you the courage to step out and chase your truest desires and deepest passi ons with God by your side.

Still Life with Woodpecker by Tom Robbins

I can’t begin to explain a Tom Robbins novel.  They are filled with satirical complexities that you sort of need to experience.  From the back of the book — Still Life With Woodpecker is sort of a love story that takes place inside a pack of Camel cigarettes. It reveals the purpose of the moon, explains the differences between criminals and outlaws, and paints a portrait of contemporary society that includes powerful Arabs, exiled royalty and pregnant cheerleaders.  It’s a wild ride, but it will have you thinking all along the way.

The Gift of the Magi by O. Henry

This classic tells the story of a young couple, rich in love but poor in pennies. For Christmas, they both sacrifice a beloved possession to buy the other a gift. Not only is it a story about gratitude and giving (which are two of the three words in my personal mission statement) but it is also masterfully written.  Each sentence is a work of art. Top it all off with the fact that it was a very sentimental gift…and you can see why its on the list.

Whew….well, if anyone is still actually reading this — we’ve come to the end.  You’ve now discovered that I am a book addict and that my need for order has forced many a bookshelf into this home.  I’d strongly encourage you to try a book or two on the list.  And as you might imagine, I’m happy to talk books any day!

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Helping college grads get a job – FREE e-book

May 18, 2007

Grad About 6 weeks ago, I asked my readers to take pity on all the college students who were about to start their first real job hunt.  I suggested that the greatest graduation gift we could collectively offer was tough lessons learned, insights and practical tips.  "Let’s give them a fighting chance," I said.

Boy, did they bring it on!

50 pages of sage advice. All  for grads. All for free.  Get it while the getting’s good!  You have two download options.  With and without photos.  (In neither case is this going to win any design awards.  Let’s remember that I am a writer.)

3+ mg e-book with photos  Download collegegradsadvice.pdf

Tiny little 300K text only e-book Download collegegradsnophoto.pdf

Please take a minute to say thanks to the many professionals who took the time to offer a word of encouragement, a war story or an idea.  Without them, this would have been a very short book!

As always, I’m honored by their generosity. 

I apologize in advance if there are any errors. Also, if someone posted their answer on their own blog — I tried to catch them all, but if I missed you, I’m very sorry.  And without further ado — the wisdom collective:

Aaron Potts
Andy Brudtkuhl
Andy Nulman
Andy Wibbels
Ann Handley
Ann Michael
Anne Simons
Becky Carroll
Bob Glaza
C.B. Whittemore
Carolyn Manning
Chris Cree
Christine Brown
CK
Darren Barefoot
David Reich
Delaney Kirk
Derek Tutschulte
Designer Mike
Doug Karr
Doug Mitchell
Drew McLellan
Joan Schramm
Kevin Hillstrom
Lewis Green
Liz Strauss
Mario Sundar
Mark Goren
Mark True
Mary Schmidt
Nick Rice
Patrick Schaber
Paul McEnany
Phil Gerbyshak
Roberta Rosenberg
Roger von Oech
Rosa Say
Seth Godin
Sharon Sarmiento
Stephanie Weaver
Steve Miller
Steve Sisler
Terry Starbucker
Toby Bloomberg
Tony D. Clark
Valeria Maltoni

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I need your opinion, please

May 14, 2007

Grad If you remember, many people jumped on board when I asked for feedback on advice to college grads on how to get their first job.  I promised to make an e-book.  Which is now complete.  50 pages –lots of great advice.

But here’s my question.  When I originally created it, I wanted it to be visually appealing so I added photos to many of the pieces.  Which grew to be a very large file.  So now I am what people’s tolerance for download size is.

Which e-book would you download?

High quality photos with the content — 3 mg

So-so quality photos with the content — 1.5 mg

No photos with the content — far less than 1 mg.

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Taking the Age of Conversation and making it even better!

May 9, 2007

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Don’t you love when someone takes a good idea and just adds value right on top of it?

Arun Rajagopal has decided to visit every Age of Conversation author’s blog and write a profile on each author.  Between the two installments, there’s just about a fourth of the authors profiled already.

Check out the series and a big thank you to Arun!  Hey Arun…don’t forget to tell us a little more about you too!

Profiles – 1
Profiles -2

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Good customer service can be MAGIC!

May 5, 2007

Picture_3 When you experience incredible customer service, it feels magical doesn’t it?

And isn’t bad customer service a teeth-gritting frustration?

It seems pretty simple, doesn’t it?  Care about the customer. Own their problem.  Make them feel welcome. And yet, so few seem to get it.  And when they do — we trumpet it to the world.  We herald them for being brilliant marketers.

How sad is that?  That the simple courtesy of creating a positive buying experience is so remarkable that we react that way.  But it is.  And we do.

There’s a new book out that addresses this issue in a very compelling, hands on learning sort of way.  How to Talk to Customers, Create a Great Impression Every Time with MAGIC is the newest offering of Diane Berenbaum and Tom Larkin.

The book is a quick, entertaining read.  It tells some incredible stories of customer service do’s and don’ts.  It focuses on one critical aspect of customer service.  The conversations your employees have with customers every day.  The authors have based the book on their customer service training program MAGIC which stands for Make A Great Impression on the Customer.

But once you’re inside the book, you’ll discover they have attached a different and more meaty meaning to the same acronym.

M — Make a connection: Build the relationship
A — Act Professionally: Express Confidence
G — Get to the Heart of the Matter:  Listen and Ask Questions.
I — Inform and clarify what you will do
C — Close with the relationship in mind

One of the nicest features of the book are their MAGIC Maxims at the end of every chapter.   They provide a nice summary of the key points of that chapter.  There are also many "hands on exercises" that are worth thinking through and trying.

Good customer service. Seems like it should be a duh but it sure isn’t.  If you don’t read this book and get some new ideas, make some changes and see an improvement in how you and your team deal with customers…then you weren’t paying attention.

You can also check out the authors and their customer service training and consulting company, Communico at their corporate website.

And added bonus — the authors know something about delivering an enjoyable customer experience.  The book is a fun and entertaining read. You’ll hardly notice that you’re learning something!

Is improving your customers’ experience worth $18?  Buy the book.

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Meet the Age of Conversation Authors

April 19, 2007

Picture_5 About two weeks ago, Gavin Heaton and I announced that we were going to publish an e-book called The Age of Conversation.

We’re going to donate all proceeds to Variety, the Children’s Charity.  We’ve been spotlighting different chapters across the globe throughout our posts.

Then we shared that the book will be dedicated to CK and her mom, Sandra Kerley.

Of course, it was going to be an incredibly short book if only Gavin and I wrote it. So we invited all of you to join us.  To kick it off with some fire power, we started with an impressive list of confirmed authors to be sure:

Gavin Heaton
Drew McLellan
CK
Valeria Maltoni
Emily Reed
Katie Chatfield
Greg Verdino
Mack Collier
Lewis Green
Sacrum
Ann Handley
Paul McEnany
Roger von Oech
Anna Farmery
David Armano
Bob Glaza
Mark Goren
Matt Dickman
Scott Monty
Richard Huntington
Cam Beck
David Reich
Luc Debaisieux
Sean Howard
Tim Jackson
Patrick Schaber
Roberta Rosenberg
Uwe Hook
Tony D. Clark
Todd Andrlik
Toby Bloomberg
Steve Woodruff
Steve Bannister
Steve Roesler
Stanley Johnson
Spike Jones
Nathan Snell
Simon Payn
Ryan Rasmussen
Ron Shevlin
Roger Anderson
Robert Hruzek
Rishi Desai
Phil Gerbyshak
Peter Corbett
Pete Deutschman
Nick Rice
Nick Wright
Michael Morton
Mark Earls
Mark Blair
Mario Vellandi
Lori Magno
Kristin Gorski
Kris Hoet
G.Kofi Annan
Kimberly Dawn Wells
Karl Long
Julie Fleischer
Jordan Behan
John La Grou
Joe Raasch
Jim Kukral
Jessica Hagy
Janet Green
Jamey Shiels
Dr. Graham Hill
Gia Facchini
Geert Desager
Gaurav Mishra
Gary Schoeniger
Gareth Kay
Faris Yakob
Emily Clasper
Ed Cotton
Dustin Jacobsen
Tom Clifford
David Polinchock
David Koopmans
David Brazeal
David Berkowitz
Carolyn Manning
Craig Wilson
Cord Silverstein
Connie Reece
Colin McKay
Chris Newlan
Chris Corrigan
Cedric Giorgi
Brian Reich
Becky Carroll
Arun Rajagopal
Andy Nulman
Amy Jussel
AJ James
Kim Klaver
Sandy Renshaw
Susan Bird
Ryan Barrett
Troy Worman
CB Whittemore
S. Neil Vineberg

The topics are as remarkable as the authors.  These authors are going to tackle everything from community to religion, job seeking to design, sharing to television.  And just about everything in between.

In less than 1 week, we exceeded our 100 author goal and we’re off to an incredible book.&nbs p; Thanks to all of you who have decided to write a chapter, to all of you who promoted the author request and to all of you who I know will continue to help us spread the word.

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Want to write a best seller?

April 18, 2007

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Then start with a title that rocks. If you’re looking for a little help with that killer title, check out this tool:

LuLu.com’s Titlescorer will predict whether your title will help you sell millions of copies or end up on the 50% off rack.  Developed by number-crunchers, this tool compares your title with attributes of the most successful books of the last 50 years.

Let’s have a contest…come up with a title (can’t cheat and use Gone with the Wind) and let’s see who can get the highest score. 

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Office politics are not optional

April 15, 2007

Picture_3 When someone utters the words "office politics" everyone shakes their head in dismay and comments that it sure would be great if there were no such thing. 

But the reality is, office politics are not going anywhere.  So wouldn’t it be to our advantage to learn how to recognize and deal with it when it appears?

Carpe Factum’s Timothy Johnson tackles the realities of office politics in his new book, Gust, The Tale Wind of Office Politics.  Written in an easy-flowing business parable style, Johnson introduces us to a team of professionals that we’ll all recognize. 

One of the greatest insights from the book is that office politics are not inherently bad. 

Every business is filled with human beings and in some ways the book is as much a personality and psychological study as it is a business book. Being able to step back and objectively see the game being played is the first step to understanding what’s creating the problems at hand.   The book also examines the power of influence within an organization and all the different ways someone exercises that influence.

Practical, straightforward and easy to remember solutions are woven all through the book. 

Included in the book’s resource section, there are surveys that both employees and managers can take to facilitate a discussion around office politics. 

Why is this a book all marketers should read?  In most companies marketers rely on the cooperation of many departments and people. Without the ability to spot office politics and do the necessary analysis to identify the motives behind the behavior, we don’t stand a chance of being successful.

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