Drew McLellan, Author at McLellan Marketing Group

The profit and loss (Anna Farmery)

November 30, 2008

While I’m on vacation, I’ve asked some very smart bloggers whom I am fortunate to consider my friends, to share some insights with you. Enjoy their brilliance because before you know it, you’ll be stuck with me again! Next up, Anna Farmery.

Branding is so often seen as the external face of the company. Yet, in my opinion the brand is not what ‘you say it is’, it is what the ‘consumers feel it is’…….and that feeling is created by the people within your organization. To engage consumers, you need to engage employees first and foremost.

After saying that, we must not over complicate this idea of employee engagement and branding. I remember calling round to see my Dad and talking to him about our new internal branding program, he looked at me and said "Can I give you some advice. Don’t make this complicated. What you are talking about is actually being a good leader, forget trying to ‘create an internal brand’, just do 2 things:

1) Allow communication to flow – make sure everyone is listening, talking with and understanding each other…..make sure that people feel excited by what they can achieve – yes as a person, but also as an important part of the team…and you can only do that if you understand what excites them.

2) Understand you cannot create a brand, you create a product or service and an advertising slogan…it is the consumers, the employees that ultimately decide the real brand promise. So concentrate on what you can control, that is how people feel in every interaction with you and not on what you cannot control, and that is how people think.

And you know Anna, (my Dad went on to say) the profit and loss is not a picture of financial wealth, it is a picture of emotional, brand health."

Is the brand providing continuous perceived value – are sales growing?
Is the brand offering something different in the marketplace – is the margin healthy?
Do you have the right balance between creative and process efficiency? – Value added ?
Is your leadership and management team, leading, managing and engaging – Net Profit?

I went back from that conversation with Dad and worked through the figures. What was interesting, actually startling…was that when you broke that profit and loss down, either into functions or profit centers then the following was true:

The high achieving departments compared to objectives had the highest engagement scores.
The high achieving subsidiaries had the highest engagement scores.
The highest customer satisfaction scores came from units with the highest engagement scores.
The lowest performing unit had the lowest engagement scores and the lowest customer satisfaction scores.
All the breakthrough new products or services had come from the high engagement teams.

Great brands understand that engagement comes from within the organization and great brands understand that the way to value engagement is to measure engagement.

The profit and loss is not just a financial statement, it is also a statement on your brand engagement.

Drew’s Note: Anna spends her days helping clients understand that branding begins at home. One of my favorite aspects of her blog, The Engaging Brand, is when she recalls the wisdom of her dad and how he influenced her world view. She also produces one of the most popular weekly podcasts around. You’ll love every episode and want to go back and listen to all the archived editions too. Check it out here.

Five ways to gain notice without losing your shirt (Steve Woodruff)

November 29, 2008

It’s a major challenge for any small business to get noticed. How do you compete with the marketing budgets of larger, established players in your field? And how do you do it without breaking the bank, while still projecting a quality image?

Happily, we live in a time when there are many tools available for gaining exposure. Let’s take a look at a handful of ways you can get noticed that rely on "cheap creativity," rather than extravagant spending.

1. Share your expertise.
Surely you have something to offer to your target audience – unique perspectives, industry knowledge, a network of connections, learning resources. You become a value resource (and a presumed expert) when you share.

The tools now available for systematic sharing blogs, e-newsletters, social media platforms) are ridiculously inexpensive – oftentimes free – so the only barrier to entry is your commitment of time and energy.

My consulting business is founded on an industry blog and newsletter, and a determination to create new connections. No extraordinary technical or artistic talent is needed to establish yourself as a helpful expert. But in the long haul, nothing is more effective!

2. Create a memorable "signature."
Incorporate something in the way that you deal with people that makes you outstandingly memorable. In a past job, one of my co-workers would receive correspondence from a business person who always included a stick of gum in each letter. Memorable.

I remember one conference speaker (male) who came out wearing red shoes. Memorable.

I have a caricature that is included in my e-mail signature – the best $50 I ever spent starting up my business. Memorable. There is a lot of noise out there, and you can find a way to rise above it with something simple and creative.

3. Create a unique and enduring "giveaway."
I’ve seen a thousand forgettable giveaways from many years of going to conferences and doing business. But the best ones are outstandingly unique, or they last a long time.

Candy bars and pens have a short-shelf life. Unique mugs, branded ear buds, classy business card holders, or other such items stand a better chance of keeping your identity and message in front of prospects.

I just came back from an exhibit area where a company had hired folks to roll cigars right on the booth – and was giving them away with lighters and cigar cutters! Bingo!

4. Network.
Be part of professional organizations, go to local meetings, volunteer your time. Be involved, and help get your clients involved.

Consider professional networking platforms, such as LinkedIn. Your best marketing is word-of-mouth recommendations from those who like you and your company, and as you add value to others by networking and sharing resources, they will do the same for you.

Yes, it takes time and effort – but you will have no more effective marketing strategy than building a supportive group of cheerleaders.

5. Finally, and most importantly, have a simple message.
This can’t be underscored enough. You will not be remembered if you blend into the background of a hundred other companies saying the same thing. Work hard with a branding expert to refine your message and your identity, and find a way to occupy your niche in a unique way.

Don’t try to be all things to all people. Seek to be the best thing for a small number of people. Succeed at that, then grow outward as you are able.

These simple steps can help you jump-start a business with very little (green) capital expenditure. And if you want others, here are five steps Drew outlined earlier this year. Do these 10 things and you’ll be well on your way to business success!

Drew’s Note: Steve Woodruff is one of those guys who is constantly a surprise. He’s an entrepreneur and consultant, focusing on helping his pharmaceutical clients develop optimal training and communications programs (His pharma blog). But then he’s also the guy posting some hysterical work on his StickyFigure blog as he probes social media. A man of mystery, of many sons and of wide feet. That is my friend, Steve.

Once again…your brand is not your logo

November 28, 2008

Image by Will Lion via Flickr

I travel all over the country, speaking at conferences and conventions on marketing, branding and social media. One of my most popular and requested presentations for the past couple years is Your Brand Is Not Your Logo.

And yet, I find so many people still mis-define branding. Your logo, tagline, color palette etc. are simply tools you use to connect people to your brand.

So, I always enjoy conversations with other marketing pros who share my take on branding. I recently had the opportunity to ask Bobby Riley, CEO of Soldier Design, a few questions. As you’ll see Bobby gets branding. I have to say — Bobby could come work at McLellan Marketing Group any time. He walks our talk. In fact, it’s the basis of our entire proprietary branding process.

Without further ado….Bobby Riley.

Why is branding such a difficult concept for business leaders to wrap their arms around?

Often business leaders get murked in the details and lose sight of the true brand when looking from the inside out. They sometimes forget that brands are about more intrinsic needs and emotions and connecting with the consumer than about the specific details of the product or service. Often these leaders need someone to help them to step outside of the day-to-day to gain perspective on what their brand means to consumers.

Difficulty can come with the inability to see the big picture in terms of relate-ability. Brand is so much more than a logo and a website showcasing a product or service. Brand is the true essence of the company; it should motivate all aspects of the business because it is what the company stands for.

By approaching “brand” as the core of the business, as the path to gaining a deeper connection to customers, constituents and employees, a loyal and lasting relationship can be born.

How is the Brandseeking process different from how most agencies approach branding?

At Soldier Design we have worked for years to develop a method that can assist companies in discovering their true brand. What we have found is that the hardest part of branding is to break away the layers of jargon and attempts at branding to expose the driving force of the business.

With the Brandseeking™ approach, we help management and everyone involved to overcome those obstacles. We look at the brand from a consumer perspective to focus on the elements that connect with the audience on a profound level. This allows us to help the company to rise above the sea of brands, go beyond simply understanding the aesthetics of brand to determine what drives all of its interdependencies.

Ultimately Soldier helps companies connect on an emotional level with their consumers. We utilize exercises for creating Brand Bonds that address mystery, intimacy, performance and trust. These elements lead us to arriving at what we call B.A.N.D.S. – Brands Achieving a Noble Disposition Successfully. With the B.A.N.D.S. perspective we can develop a direction for the company to move forward and fulfill a noble, honest, and trusting relationship with its consumers.

What is the role of the rank and file employees when it comes to brand? How should the company’s leaders engage them with the brand?

We help companies pull together a “brand counsel” that is responsible for maintaining and propelling the established brand and branding initiatives. This counsel is a great way to establish accountability within the organization because everyone must work together to push forward.

In terms of the rank and file employees it is imperative that they are represented in the brand counsel and feel accountability to the brand. The average Joes and Janes often can have greater clarity than executives deeply involved with specific aspects of the company, and that clarity offers an especially important perspective to the process which can also be important in driving the brand home to the consumer.

Indulging in my own gratitude (2008)

November 27, 2008

Happy Thanksgiving! Even if you’re not in the states — why not take a moment today and remember some of the blessings you have in your life?

I try very hard to make every post in this blog about you. I want to infuse value, insights and fresh ideas in every post.

So I hope you’ll forgive me this annual self-indulgent post.

What I would love is to have you add to it with your own self-indulgent gratitude. That would make me feel better. (Does that make this post even more self-centered?)

Anyway…enough prelude.

In 2006 at the Balanced Life Center blog, Nneka created the Season of Gratitude. She invited other bloggers to share “a gratitude moment” and I couldn’t resist joining in back then and I can’t resist making this my annual Thanksgiving post.

Rather than create a laundry list of the incredible and plentiful blessings that I am surrounded with every day, I decided to narrow my focus to my greatest gift.

My daughter. She is quite simply the best part of me.

Her questions force me to find my own clarity. Her humor is the perfect salve for a stressful day. Her fears remind me of my own humanity and her teen-induced insecurities keep my heart tender.

Her zest for life’s delights feeds my spirit and her need to re-charge urges me to slow down now and then. Her laughter triggers my own (sometimes in the most inappropriate places and times) and her tears show me the depth of my own vulnerability.

Her drive to succeed tempers my own so we can talk about balance and her sense of discovery (both academic and of self) lets me indulge in the same.

Her need to learn about the responsibilities that come along with being given a good life allows me to share my talents unselfishly and take her along for the ride.

Her presence gives me purpose. Her future gives me hope. And her faith in me inspires me to be a better person.

She is my Jiminy Cricket. She is my legacy. And she is, every single day, my season of gratitude.

How about you….will you take a moment and share your season of gratitude with us?

I love lists (Todd Andrlik)

November 26, 2008

A wise man on YouTube once said Americans love lists. According to that man…

“A lot of people on the net are saying they’re sick of lists. They say lists are a cheap ‘link bait tactic.’ Oh you don’t like lists, huh? How about these lists:

1. The Civil Rights Act
2. The Bill of Rights
3. The Constitution

“You know who else didn’t like lists? Joseph Stalin. We don’t need less lists. We need more lists. We need lists of lists. We need lists within lists. We lists of lists of lists within lists of lists with an index, which is a list. Lists are the zero emission, renewable energy source that fuels the USA.”

So, in support of lists, here is my List of Lists (That Smart Marketing Pros Should Bookmark):

1. Top 100 Tools for Learning 2008

2. 50 Websites You’ll Wonder How You Lived Without

3. Top 10 Social Media Tools for PR Pros and Journalists

4. 10 Successful Logo Redesigns

5. 35+ Examples of Corporate Social Media in Action

6. 50 of the Best Websites for Writers

7. 13 Reasons Why Social Media Marketing is Worth Your Time

8. 10 Tactics That Could Save Your Online Reputation

9. 25 Free Stock Photo Sites

10. 11 Habits of the Worst Boss I Ever Had

11. 59 Things You Should Be Doing But Probably Aren’t

12. Top 10 Business Applications for Facebook

Drew’s Note: Todd Andrlik should be on a list by himself! This smart marketer painstakingly created the Power 150 list long before AdAge heard about it and invited him to share it with their readers. He’s a community advocate and also a collector of rare and historic newspapers.

Todd blogs at ToddAnd.com and cheers for the mighty Cubs. But I love him any way!

Do you make time to refuel?

November 25, 2008

Okay, I can see my co-workers, clients and the many people who receive e-mail from me at 2 am rolling their eyes as they read the headline. I’m sure someone is muttering something about a pot or a kettle.

But ignore them and hear me out. I admit it…I work too much, too hard and burn the midnight oil too often. But come on now — so do you. True?

The truth of the matter is…we’re all working too hard, too long and too much. Which means that it’s even more important for us to re-fill the tank now and then. We can’t possibly keep up the pace if we don’t pull in for a pit stop now and then.

If you’ve read this blog for more than a week or two, you know that I am a bit of a Disneyophile.

For me, there is no more relaxing, rejuvenating, refreshing and utterly peaceful place to be than in the middle of Walt Disney World’s Magic Kingdom with 20,000 of my fellow human beings.

I literally stand on that hallowed ground and take one of the deepest, most cleansing breaths of the year. And then it’s play time.

But have no fear…I have lined up a stellar cast of guest bloggers who are going to keep you thinking, wondering, planning and hopefully talking. Please give them a Marketing Minute welcome and jump into their conversations.

If you want to live vicariously with me as I stroll down Main Street, check out my free e-book, Marketing Lessons From Walt Disney.

And do me a favor….take a little time for yourself over the next few days and re-fill your tank. I want you to be ready to jump right back in when I get home in a week or so.

Name a medium and I’ve got a learning tool for you!

November 24, 2008

Sure, there’s a 4-day weekend coming up. At least for us Americans. You bet — lots of turkey and pumpkin pie. And football. Let’s not forget football. Or, if you prefer — shopping.

But sooner or later, your brain is going to ask for of a jump start. And I’ve got just the thing for you…no matter how you like to learn.

Special Report: Rain Today’s Face to Face Networking Guide: A Primer for Relationship Building

Rain Today is one of my favorite resources. Tons of good information, webinars, research reports and smart writing. They’re offering this free report as part of their 7-day free trial. Here’s how it works.

Sign up for their 7-day free trial.
Download the Networking Guide.
Explore all of their other resources, download all the articles, reports, etc. that you want/can.
Decide if you want to remain a member or cancel without any financial obligation.

E-book: Back to Basics by Deborah Chaddock Brown

Deborah’s e-book is a great marketing 101 primer. She asked me to review her manuscript and provide a quote for her cover. Here’s what I said:

"Deborah Chaddock Brown is a bold-faced LIAR!! She promises 30 tips to market your small business in her new book, Back to Basics.

But there have to be at least 50 of them in there! With easy to grasp examples, Deborah offers the small business owner a cornucopia of marketing tips, tricks and best of all, proven techniques for building a rock solid marketing foundation.

Read this book with pencil in hand because you’ll be taking notes in the margins as you plan your way to smarter, more effective marketing."

Software: Marketing Plan Pro by PaloAlto Software and Duct Tape Marketing

This interactive software takes the small business owner through a step-by-step process that helps them identify their target audience, key messages, forecast sales and expenses, and track your progress once you’ve completed the plan.

John Jantsch, founder of Duct Tape Marketing, has been serving the small business owner and helping them wrap their arms around marketing for a long time. His involvement with this project means you can count on receiving a quality product.

Web-based video learning: Web Video University

Through a virtual classroom online, you can learn how to craft, script and create high quality web videos to use on your website or blog.

The Web Video University course is broken down into four weekly lessons which will cover everything from content to the technical aspects like lighting and sound. Dave Kaminski walks you through all of the basics and often offers some cost-savings alternatives to going out and buying big ticket equipment.

There you have it…and if none of these trip your trigger — be sure to check out the Amazon widget in the sidebar. It’s filled with books that I highly recommend.

The best way to grow your business

November 23, 2008

So you want more customers? Happier customers? Customers who rave about you to others?

How about bigger sales per transaction? More repeat business? Fewer complaints? Less down time?

The answer to all of those desires…happy employees.

Workplace attitude, employee engagement, taking good care of your people, creating a positive and fun work atmosphere…call it what you want. But it’s not HR mumbo jumbo, it’s not new age hoopla and it’s not the employees angling for more perks.

It’s smart business and any manager or business owner who doesn’t truly understand and believe that – should listen up.

If you don’t instinctively understand the connection between employees who like their work, co-workers and managers and how that ties to happy and prosperous customers…check out these numbers.

A recent study by Harvard Business School found that every 1% increase in staff loyalty resulted in a half percent increase in customer loyalty.
Gallop’s 2006 research to better understand the linkage between employee satisfaction and return on investment (ROI) found that companies with higher levels of employee engagement enjoyed higher ROI.
A recent survey conducted by Maritz found that 43% of customers who stopped doing business with a company made their decision based on poor customer service. Engaged employees are the key to excellent customer service. Engaged employees are employees that feel as though they are truly valued at work; that their efforts directly contribute towards the mission and success of the company.
48% of executives cited that better communication was the best remedy for low employee spirits, according to a new Accountemps report that surveyed 150 executives from the nation’s top 1,000 companies.

The bottom line is this – your employees make or break your bottom line.

It’s your job as a manager or owner to inspire them to help you create a workplace where everyone feels valued, appreciated, noticed and safe. Add in some fun and you have a place that no employee will want to leave.

So how do you do that?

Get it. I mean really get it. Take some time to reflect on all of this and allow yourself to see the value in happy employees. Put aside your pre-conceived notions or age-old biases and understand the new work place.

Invest in it. Both in terms of time and money. Spend some time getting to know your employees and what matters to them. Create a small fund and let them plan quarterly events (within company walls or an outing during the workday)

Learn more about it. Read books (see the list at the bottom of the post), read blogs, subscribe to newsletters. Or here’s a crazy idea – ask your employees. Be honest with them. Tell them this is something you’d like to get better at and you need their help.

Involve the employees. Help them help you. Get their ideas. Let them recognize each other. (check out how we do that at MMG) Have them work with you to create a whole new strategy for attracting and retaining good employees. Find out what matters to them and let them take the lead – but with your 110% support.

Still not convinced? Unless you can run the whole place by yourself – you actually need the employees more than they need you. Wouldn’t you rather invest in the ones you already have, rather than going through the pain of finding and training new ones?

Here are some resources worth your time.

BOOKS:

Radical Leap
FISH: A Remarkable to Boost Morale and Improve Results
Fired Up or Burnt Out: How to re-ignite your team’s passion, creativity and productivity

BLOGS/WEBSITES:

Become a better leader
Training and Development Blog
All Things Workplace

Okay, brilliant readers — time for you to add to the discussion. What are the most effective ways you’ve experienced (from other side of the table) to engage, excite and motivate employees to deliver your brand promise and make the customers hungry for more?

3 traits of a creative leader

November 23, 2008

I recently had to say goodbye to a very dear friend.

Al owned an advertising agency in New Hampshire and we’d been a part of each other’s unofficial advisory boards (I wrote about my posse awhile back) for almost 10 years. I loved him with all my heart and I’ll miss his humor, straight talk and business smarts.

But…over the years, I learned a great deal from him and I’d like to honor his memory by sharing some of that with you.

Al was from the northeast and he always reminded me of a crusty old sea dawg. But underneath the curmudgeon facade, there was a very savvy business man and one of the biggest hearts I’ve ever known.

So without further ado, here are my lessons from Al on how to lead a creative team.

Love your people: Surround yourself with talent and then make sure they always know how much you appreciate that talent. Celebrate their wins. Help them grow. Push them, but push them knowing you won’t let them free fall. When one of your team stumbles or makes a mistake — acknowledge it first. Use it as a teachable moment but never let them leave the situation feeling bad.

And last but certainly not least…know their aspirations and help them chase their dreams.

Success is no excuse for not staying out front: No matter how successful your team or agency is, you need to stay current and lead the way. Your clients expect you to ahead of the curve. It’s also a very powerful argument for retaining your best employees.

Al was always one of the first to be trying something untested or listening to the latest book. Sometimes he didn’t get it or see the value in it. But that wasn’t the point. He knew he was setting an example for his team and his clients.

Only work with clients who appreciate your smarts and skills: Al’s belief was that life was too short to work with jerks, know it alls, or people who didn’t have the manners to say thank you now and then. He understood that sometimes good clients had unreasonable deadlines, or had to please an ungrateful CEO, or dropped the ball on their end. He didn’t mind that — it’s just a part of the business.

But he wouldn’t tolerate clients who berated, brow beat or were demanding in their tone. His employees didn’t deserve to be treated like that and he made sure they knew he felt that way. As a result, most of his agency’s client relationships were 20+ years or longer. They weren’t just clients, they were respected friends.

Al had figured out the formula for success in this crazy business. Surround yourself with people who had oodles of talent and heart. Only work with clients who appreciate and value those people. And keep everything fresh by always being willing to explore something new. He led by example and with his heart.

He’ll be missed by many of us. But, each of us — client, employee, peer, friend — carry a bit of Al with us. And we’re the better for it.

Top 10 ways to bring holiday joy to your small business (Saul Colt)

November 21, 2008

Drew’s Note: As I try to do every Friday, I’m pleased to bring you a guest post. Meet another thought leader who shares his insights via the blogosphere. So without further ado…Saul Colt. Again. Enjoy!

The holidays will be here before we know it, which means it is time to show your appreciation for friends, family, and clients. During a down economy, it is even more important to keep clients happy and spread holiday joy. FreshBooks suggests the following 10 tips to help your small business survive and enjoy the holidays.

1. Bill Clients Early:
You can’t get paid till you send an invoice and at the end of the year people get caught up in all sorts of other activities…so send your invoices as soon as the work is done so it can be posted BEFORE the folks who sign the checks do something silly at the holiday party. Sure this is good advice for all year around but even more important at the end of the year..

2. Make Billing So Simple That an Elf Could Do it:
If you make bill paying difficult, check that, if you make anything difficult people will lose interest and put it aside and possibly forget about it. Think for a moment…when was the last time you made pancakes or macaroni and cheese from scratch and not a mix? Online invoicing makes sending your invoices like opening a box of pancake mix…simple, quick and satisfying!

3. Add a Holiday Greeting Message:
Show your customers that you are like Flava Flav, you know what time it is…OK maybe Flava Flav is a bad example but show your customers that you appreciate them. Send them a personal message on your invoices. It can be holiday related or just something to say "Thanks for a great year". Whatever you do decide to say just make sure you don’t miss this opportunity to do something nice for the people who support you.

4. Take Advantage of the Moment:
Year end time usually means some extra expenses. With gifts and other incidentals that creep up it is always good to have some extra money to help out. Best way to do this is to grab people (not literally) during the planning stages of a project…you know when most people are excited and tend to be more flexible. Use this opportunity to request a partial payment.

5. Use Online Recurring Invoices:
Holidays are supposed to me about spending time with family, doing things like watching "A Christmas Story." This would obviously take you away from your computer and your ability to send an invoice but you still need to get paid . By setting up an automated recurring billing in a service like FreshBooks you can "set it and forget it". Leaving you more time to do what you really want to be doing and still have the peace of mind that your invoices will still be delivered.

6. Automatic Late Payment Reminders:
Santa Claus (or whoever you think brings you presents) isn’t the only one who will be checking his list…checking it twice just to find out who is naughty or nice…Yep, you need to check your own lists to see who owes you money but calling at holiday time can make you look Grinch-like and possibly damage a good relationship; so set up an automated payment reminder .

7. Keep Employee Morale Up:
When I was a teenager my Dad once told me that money doesn’t buy happiness…that same day I bought a pretty girl lunch and she gave me a kiss proving him wrong. That has nothing to do with this point, I just figured I’d use this platform to tell that story. Oh wait it does fit…see I did something nice for that pretty girl and she rewarded me with something. Show your employees that you appreciate them and they may (figuratively) give you a kiss…or just be a little happier and work a little more efficiently and focused. This doesn’t mean throw a big splashy party. If all you can swing is something small then do something small but done nicely. Why not close for an afternoon and go see a movie together or have an impromptu company picnic. It’s the little things make a big difference.

8. Your Customers are Your Best Friends:
You can never have too many good friends because when times get tough you tend to stick with your friends and support them. Treat customers as you would treat your best friends and be genuine with them always show your appreciation. Small gestures such as sending hand-written thank you notes will not be forgotten and will show you wouldn’t be as happy without these friends being part of your business.

9. Nothing Wrong with Asking for Help:
Use the good feeling that the holidays bring to ask your customers to tell their friends how happy they are with your product or service. One of the best ways to acquire new business is to simply ask for it so go take a holiday leap of faith and ask for help from the people who know and like you.

10. Review Company Year-End Spending:
Do you really need those Chinchilla couches? Ok bad example…of course you do but I bet there are other things you could do without; so stop and take a look at your spending. Make sure you have a deep understanding of what your fixed costs are (office lease, employee salary and other overhead costs) and make sure you are making enough to cover that first before you go ahead and spend a bunch of money on some super awesome beads to hang from every doorway and a new bear skin rug…there is probably nothing wrong with the one you have now. This should be done every six months to maximize growth and to remain focused. Further keeping up with current trends will help your business better evaluate what needs to be spent on and what would be a waste of funds.

Saul Colt Saul likes to build stuff, but since he isn’t that handy he chooses to design and execute great marketing and word of mouth programs. Before joining FreshBooks as its Head of Magic he did a slew of interesting and notable things that would absolutely impress you but he is the kind of guy that throws every inch of himself into what he is currently doing so you won’t see him talking about the past in this bio. Saul is an accomplished speaker and has been doing so since 13 months old. When Saul is not working he can be found watching TV or playing spin the bottle.

Every Friday is "grab the mic" day. Want to grab the mic and be a guest blogger on Drew’s Marketing Minute? Shoot me an e-mail.

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