October 30, 2006
…is another popcorn tin?
Less than 60 days to the culmination of the holiday gift giving season, whether you celebrate Christmas, Hanukkah, or Kwanzaa. (Or any combination!)
Most businesses try to acknowledge their best clients over the holidays. A smart plan. But it often loses a great deal in the execution. What do you give your clients? Popcorn tin? Fruitcake (eww) or fruit basket?
I know, how about a paperweight or nut assortment?
All fine ideas. (insert yawn here).
Sorry — but could you be any more like everyone else? Why bother? Do you have any idea how many of those items stack up at the average business? What does your gift say about you and your organization? Here’s what I think those gifts say:
- We didn’t want to put a lot of thought into this.
- We wanted to do something easy.
- All of our clients are getting the same thing, so you’re really not that special after all.
- We’re generic — nothing special about our gift, nothing special about us.
I know, that’s a little harsh. But come on…admit it. When you receive your 4th popcorn tin of the season, are you all giddy inside? Can you even remember who gave you what?
I have searched the blogosphere to find others having this conversation and guess what. Most of them say "Be generic. Give the same stuff everyone else does, it’s safe."
Sure is. And it is completely forgettable too. Why waste your money?
You have two choices, in my opinion. If you have a handful of clients, then buy them something that shows you understand what matters to them. If they love theatre, tickets to a show. Into their kids — a game night package, complete with popcorn. Demonstrate that they matter to you by knowing who they are.
If you have a larger number of clients to remember, think about your company’s brand. What are you all about? What’s your brand promise? What gift seems to be fitting with that? What feels like you? What gift, when they look at the booty for the season, will stand out and be unmistakably from you and only you?
So…what will you be wrapping up for clients this holiday season?